Brands
FROM LEATHER TO SHOWTIME: PUMA’S BOOT LEGACY
Football’s evolution is mirrored in its boots, from heavy leather workwear to lightweight performance tools. At the World Cup, PUMA’s SHOWTIME PACK revives...
FITFLOP SETS SIGHTS ON BILLION-DOLLAR FUTURE
FitFlop is transforming into a global lifestyle powerhouse under CEO Gianni Georgiades and Chief Product and Brand Officer Louise Noble. Leveraging biomechanical engineering,...
LAMBORGHINI UNVEILS URUS SE PERFORMANTE AS BENCHMARK OF INNOVATION
Automobili Lamborghini has introduced the Urus SE Performante, a model that embodies the marque’s philosophy of uncompromising innovation. With expanded driving logic, electrified...
MAGNUM OPENS BENGALURU INNOVATION HUB TO REDEFINE INDIA’S ICE CREAM FUTURE
Magnum Ice Cream Company has launched a 13,000 sq ft Research, Design & Innovation Centre in Bengaluru’s Whitefield. The facility unites science, culinary...
AB NAHI TOH KAB? RASA SILVER STORIES URGES WOMEN TO CELEBRATE THEMSELVES TODAY
Rasa Silver Stories is redefining the role of jewellery in India with its flagship campaign ‘Ab Nahi Toh Kab?’. By encouraging women to...
L’OR INVITES COFFEE DRINKERS TO BREAK THE RULES
L’OR has launched “Coffee Sinners,” a bold global campaign celebrating unconventional coffee habits with its new Espresso Concentrate. Created with GUT Madrid, the...
THE SINGLETON UNVEILS GLOBAL PACKAGING REFRESH
The Singleton has unveiled new global packaging for its core range, inspired by its Slow Batch Distillation process. The refreshed identity elevates the...
HYUNDAI I20 MAKES GLOBAL DEBUT IN BRAZIL WITH ASPIRATIONAL CAMPAIGN
Hyundai has launched the new i20 in Brazil, marking its global debut with a campaign by INNOCEAN Brazil under the concept “The Upgrade...
