APPOINTMENT – Creative Brands Mag https://creativebrandsmag.com Fri, 10 Jul 2026 15:41:55 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://creativebrandsmag.com/wp-content/uploads/2026/02/cropped-Aasewsset-8@4x-8-1-32x32.png APPOINTMENT – Creative Brands Mag https://creativebrandsmag.com 32 32 56838106 SHEFALI SINGH ELEVATED TO HEAD OF MARKETING AT ABBOTT https://creativebrandsmag.com/shefali-singh-elevated-to-head-of-marketing-at-abbott/ https://creativebrandsmag.com/shefali-singh-elevated-to-head-of-marketing-at-abbott/#respond Fri, 10 Jul 2026 15:41:51 +0000 https://creativebrandsmag.com/?p=38437 Abbott has elevated Shefali Singh to Head of Marketing, following more than four years with the company. Singh previously served as Marketing Manager and Group Product Manager at Abbott, and earlier held senior roles at Alembic Pharmaceuticals and Mankind Pharma. She also worked in academia before moving into healthcare marketing.

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Abbott has elevated Shefali Singh to Head of Marketing, following more than four years with the company. Singh previously served as Marketing Manager and Group Product Manager at Abbott, and earlier held senior roles at Alembic Pharmaceuticals and Mankind Pharma. She also worked in academia before moving into healthcare marketing.

Abbott has promoted Shefali Singh to the role of Head of Marketing, marking a significant milestone in her career with the global healthcare company. Singh announced the appointment in a LinkedIn post, writing: “I’m happy to share that I’m starting a new position as Head of Marketing at Abbott.”  

Singh has been with Abbott since 2022, steadily rising through the ranks. Most recently, she served as Marketing Manager from August 2024 to June 2026, following her tenure as Group Product Manager. Her journey at Abbott reflects a consistent trajectory of leadership in marketing and product strategy.  

Before joining Abbott, Singh built her expertise at Alembic Pharmaceuticals, where she spent over four years in roles ranging from Assistant Product Manager to Group Product Manager. Earlier in her career, she worked as a Product Executive at Mankind Pharma and also contributed to academia as an Assistant Professor at Vishveshwarya Group of Institutions.  

Her diverse background across pharmaceuticals, healthcare, and education underscores her ability to blend strategic marketing with industry knowledge. Abbott’s decision to elevate Singh highlights the company’s confidence in her leadership to drive brand growth and strengthen its market presence in India.  

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RIDDHI CHAKRABORTY ELEVATED TO ASSOCIATE DIRECTOR – MARKETING AT JIOSTAR https://creativebrandsmag.com/riddhi-chakraborty-elevated-to-associate-director-marketing-at-jiostar/ https://creativebrandsmag.com/riddhi-chakraborty-elevated-to-associate-director-marketing-at-jiostar/#respond Fri, 10 Jul 2026 13:58:21 +0000 https://creativebrandsmag.com/?p=38428 Riddhi Chakraborty has been promoted to Associate Director – Marketing at JioStar, where she will continue to lead brand-building and marketing initiatives in her expanded role. With over a decade of experience across media and entertainment, Chakraborty’s elevation underscores JioStar’s focus on strengthening its marketing leadership. JioStar has announced the elevation of Riddhi Chakraborty to […]

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Riddhi Chakraborty has been promoted to Associate Director – Marketing at JioStar, where she will continue to lead brand-building and marketing initiatives in her expanded role. With over a decade of experience across media and entertainment, Chakraborty’s elevation underscores JioStar’s focus on strengthening its marketing leadership.

JioStar has announced the elevation of Riddhi Chakraborty to Associate Director – Marketing, marking a significant step in her professional journey within the organisation. In her new role, Chakraborty will continue to spearhead marketing strategies and brand-building efforts, reinforcing JioStar’s positioning in India’s competitive entertainment and streaming landscape.  

Chakraborty has been associated with the Star network for more than four years, having joined in 2022 as Assistant Brand Manager. She quickly rose through the ranks, taking on the role of Marketing Manager during the transition to JioStar. Her contributions have been pivotal in shaping the brand’s narrative, driving campaigns that resonate with audiences, and strengthening engagement across diverse platforms.  

Prior to her tenure at JioStar, Chakraborty spent over six years at ABP Group, where she led brand initiatives across its extensive media portfolio. Her work at ABP involved crafting integrated campaigns that enhanced brand visibility and audience loyalty, giving her a strong foundation in media marketing and consumer engagement. This experience has proved invaluable in her current role, where she continues to blend creativity with strategic execution.  

Her elevation reflects JioStar’s commitment to nurturing talent from within and recognising leaders who have consistently delivered impact. Chakraborty’s journey from Assistant Brand Manager to Associate Director highlights her ability to adapt to evolving industry dynamics, while maintaining a sharp focus on brand growth and innovation.  

Industry observers note that her expanded responsibilities come at a crucial time for JioStar, as the platform seeks to consolidate its market presence amid intensifying competition in India’s streaming sector. With her proven track record in brand strategy and marketing leadership, Chakraborty is expected to play a key role in driving initiatives that not only strengthen JioStar’s identity but also deepen its connection with audiences.  

Her career trajectory exemplifies the growing importance of integrated marketing expertise in the entertainment industry, where brand-building is increasingly intertwined with digital innovation and consumer insights. As Associate Director – Marketing, Chakraborty’s mandate will likely involve steering campaigns that balance creativity with measurable business outcomes, ensuring JioStar remains a formidable player in the market.  

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IG GROUP APPOINTS TINA GUPTA AS HEAD OF MARKETING FOR SINGAPORE https://creativebrandsmag.com/ig-group-appoints-tina-gupta-as-head-of-marketing-for-singapore/ https://creativebrandsmag.com/ig-group-appoints-tina-gupta-as-head-of-marketing-for-singapore/#respond Thu, 09 Jul 2026 16:18:58 +0000 https://creativebrandsmag.com/?p=38381 IG Group has appointed Tina Gupta as head of marketing for Singapore, tasking her with driving customer growth and supporting commercial strategy. Gupta, formerly with JLL and American Express, said she is excited to join a fast-paced, entrepreneurial environment as the company invests heavily in people, products and technology.

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IG Group has appointed Tina Gupta as head of marketing for Singapore, tasking her with driving customer growth and supporting commercial strategy. Gupta, formerly with JLL and American Express, said she is excited to join a fast-paced, entrepreneurial environment as the company invests heavily in people, products and technology.

Global online trading platform IG Group has named Tina Gupta as head of marketing for Singapore, underscoring its ambition to accelerate growth in the market. Gupta will lead the Singapore marketing team, focusing on customer acquisition, retention, engagement and revenue across the customer lifecycle, while supporting IG’s broader commercial growth strategy.  

In a LinkedIn post announcing her appointment, Gupta described IG as being “at the helm of organisational transformation and exponential growth”, highlighting the company’s sizeable investments in people, product and technology. She said she was excited to join a fast-paced environment “constantly building, testing and evolving”, adding that the role represents the next stage of her professional journey.  

Gupta emphasised her enthusiasm for contributing to IG’s expansion in Singapore, noting the firm’s agility and entrepreneurial spirit. “To be a part of this journey and have a chance to make meaningful contribution excites me the most,” she said. Having worked for mature businesses previously, she added that she values the entrepreneurial mindset this role might foster.  

She joins IG Group from JLL, where she was head of marketing for Asia Pacific, leading regional strategy for the Capital Markets business. Prior to that, she spent over seven years at American Express in Singapore, driving growth and performance marketing initiatives, after establishing the Financial Times’ B2B marketing function across Asia.  

Reflecting on lessons from her career, Gupta said she intends to lean on being “a commercially astute marketer and a people-first leader” as she takes on her new position. Her appointment comes amid a wave of senior marketing moves in the financial services sector, including UOB’s hiring of former Lazada Group CMO Marcus Chew and DBS’s appointment of former VML APAC co-CEO Audrey Kuah earlier this year.  

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TARUN MANGAL JOINS MG MOTOR INDIA AS SENIOR MANAGER – DIGITAL MARKETING https://creativebrandsmag.com/tarun-mangal-joins-mg-motor-india-as-senior-manager-digital-marketing/ https://creativebrandsmag.com/tarun-mangal-joins-mg-motor-india-as-senior-manager-digital-marketing/#respond Thu, 09 Jul 2026 09:01:50 +0000 https://creativebrandsmag.com/?p=38310 MG Motor India has appointed Tarun Mangal as senior manager – digital marketing. Based in Gurugram, he will lead consumer engagement, brand visibility and digital campaigns. Mangal moves from Apollo Tyres, bringing over 11 years of experience across Mercedes-Benz India, Kia India and Honda Cars India to strengthen MG’s digital presence.

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MG Motor India has appointed Tarun Mangal as senior manager – digital marketing. Based in Gurugram, he will lead consumer engagement, brand visibility and digital campaigns. Mangal moves from Apollo Tyres, bringing over 11 years of experience across Mercedes-Benz India, Kia India and Honda Cars India to strengthen MG’s digital presence.

MG Motor India has strengthened its marketing leadership with the appointment of Tarun Mangal as senior manager – digital marketing. In his new role, Mangal will spearhead the company’s digital initiatives, focusing on consumer engagement, brand visibility and the execution of impactful campaigns across online platforms.  

Mangal joins MG Motor India from Apollo Tyres, where he served as digital marketing manager. His career spans more than 11 years in the automotive sector, with significant stints at Mercedes-Benz India, Kia India and Honda Cars India. This breadth of experience positions him to bring a nuanced understanding of digital transformation in the industry.  

Based in Gurugram, Mangal will oversee MG Motor India’s social media marketing strategy, ensuring that the brand continues to connect meaningfully with its growing consumer base. His remit also includes supporting customer engagement initiatives across digital platforms, a critical area as automotive brands increasingly rely on digital ecosystems to build loyalty and drive growth.  

The appointment reflects MG Motor India’s commitment to enhancing its digital-first approach, aligning with evolving consumer behaviour and the broader industry shift towards technology-driven marketing. Mangal’s expertise in managing digital campaigns and brand storytelling is expected to play a pivotal role in reinforcing MG’s positioning in a competitive market.  

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TORY BURCH APPOINTS KLITOS TEKLOS AS CHIEF BRAND OFFICER https://creativebrandsmag.com/tory-burch-appoints-klitos-teklos-as-chief-brand-officer/ https://creativebrandsmag.com/tory-burch-appoints-klitos-teklos-as-chief-brand-officer/#respond Thu, 09 Jul 2026 07:06:15 +0000 https://creativebrandsmag.com/?p=38293 Tory Burch LLC has appointed Klitos Teklos as Chief Brand Officer, a newly created role underscoring the brand’s commitment to long-term growth and customer engagement. Teklos will lead global brand strategy, overseeing marketing, social media, and visual merchandising, working closely with Tory Burch, CEO Pierre-Yves Roussel, and Creative Director Honor Brodie.  

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Tory Burch LLC has appointed Klitos Teklos as Chief Brand Officer, a newly created role underscoring the brand’s commitment to long-term growth and customer engagement. Teklos will lead global brand strategy, overseeing marketing, social media, and visual merchandising, working closely with Tory Burch, CEO Pierre-Yves Roussel, and Creative Director Honor Brodie.  

Tory Burch LLC has announced the appointment of Klitos Teklos as its new Chief Brand Officer, marking a significant step in the company’s evolution. The role, created to strengthen the brand’s focus on long-term growth and customer engagement, reflects the increasing importance of uniting creativity, strategy, and customer experience under one cohesive vision.  

Teklos will be responsible for leading the global brand strategy, with oversight of visual merchandising, social media, and global marketing. His remit places him at the centre of the brand’s efforts to deepen consumer connections and sharpen its positioning in an increasingly competitive luxury fashion landscape. He will collaborate closely with founder Tory Burch, Chief Executive Officer Pierre-Yves Roussel, and Creative Director Honor Brodie, ensuring that the creative and strategic elements of the business are seamlessly aligned.  

The appointment signals Tory Burch’s recognition of the need for a dedicated leadership role that bridges creative innovation with strategic brand building. By consolidating these functions under Teklos, the company aims to create a unified approach to storytelling, consumer engagement, and market expansion. This move is particularly timely as luxury brands face heightened expectations from consumers who demand both authenticity and innovation in their experiences with fashion houses.  

Pierre-Yves Roussel emphasised the significance of Teklos’s appointment, noting that the role will be pivotal in driving the brand’s next phase of growth. With Tory Burch continuing to shape the creative vision and Honor Brodie leading design, Teklos’s leadership in brand strategy is expected to provide the connective tissue that ensures consistency across all consumer touchpoints.  

For Tory Burch, the creation of the Chief Brand Officer role underscores the brand’s ambition to strengthen its global presence while remaining true to its distinctive identity. Teklos’s expertise will be instrumental in balancing the demands of creative excellence with the rigour of strategic execution, ensuring that the brand continues to resonate with diverse audiences worldwide.  

This appointment reflects a broader trend within the fashion industry, where brands are increasingly recognising the value of integrating creative leadership with strategic brand management. By placing Teklos at the helm of this effort, Tory Burch is positioning itself to navigate the complexities of global consumer engagement while reinforcing its commitment to innovation and growth.  

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SHALINI SINGH JOINS RAYMOND GROUP AS HEAD OF CORPORATE COMMUNICATIONS https://creativebrandsmag.com/shalini-singh-joins-raymond-group-as-head-of-corporate-communications/ https://creativebrandsmag.com/shalini-singh-joins-raymond-group-as-head-of-corporate-communications/#respond Thu, 09 Jul 2026 05:18:21 +0000 https://creativebrandsmag.com/?p=38280 Raymond Group has appointed Shalini Singh as Head of Corporate Communications, bringing over 27 years of expertise in communications, public affairs, sustainability and reputation management. Her appointment underscores the company’s focus on strengthening stakeholder engagement and brand reputation as it continues to evolve in India’s dynamic consumer and corporate landscape.

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Raymond Group has appointed Shalini Singh as Head of Corporate Communications, bringing over 27 years of expertise in communications, public affairs, sustainability and reputation management. Her appointment underscores the company’s focus on strengthening stakeholder engagement and brand reputation as it continues to evolve in India’s dynamic consumer and corporate landscape.

Raymond Group, one of India’s most recognised names in textiles and lifestyle, has announced the appointment of Shalini Singh as Head of Corporate Communications. Singh’s arrival marks a significant step in the company’s ongoing efforts to enhance its reputation and stakeholder engagement, particularly at a time when corporate communications play a pivotal role in shaping brand narratives and trust.  

With a career spanning more than 27 years, Singh brings a wealth of experience across corporate communications, public affairs, sustainability and reputation management. Her professional journey reflects a deep understanding of how businesses can align communication strategies with broader organisational goals, ensuring that messaging resonates with diverse audiences while reinforcing corporate values.  

Singh’s expertise is expected to be instrumental in guiding Raymond Group’s communications strategy as the company continues to expand its footprint across consumer and corporate segments. Her background in sustainability and reputation management is particularly relevant, given the increasing importance of responsible business practices and transparent communication in today’s corporate environment.  

Raymond Group, which has long been synonymous with quality and innovation in textiles, has diversified into multiple lifestyle and consumer categories over the years. The appointment of Singh signals the company’s intent to strengthen its corporate communications function, ensuring that its evolving identity is effectively conveyed to stakeholders ranging from customers and employees to investors and regulators.  

Industry observers note that Singh’s appointment reflects a broader trend among leading Indian companies to invest in seasoned communications professionals who can navigate complex reputational challenges while driving proactive engagement. Her track record in managing communications across varied sectors positions her well to contribute to Raymond’s growth story.  

As Head of Corporate Communications, Singh will be responsible for shaping Raymond Group’s external and internal messaging, fostering transparency, and reinforcing the company’s reputation as a trusted brand. Her leadership is expected to bring fresh perspectives to the communications function, aligning it with Raymond’s long-term vision and strategic priorities.  

The move underscores Raymond Group’s recognition of communications as a strategic lever in building brand equity and stakeholder confidence. With Singh at the helm, the company is poised to strengthen its narrative in an increasingly competitive and reputation-driven marketplace.  

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HAVAS APPOINTS RAPHAËL DE ANDRÉIS AS CHIEF STRATEGY OFFICER https://creativebrandsmag.com/havas-appoints-raphael-de-andreis-as-chief-strategy-officer/ https://creativebrandsmag.com/havas-appoints-raphael-de-andreis-as-chief-strategy-officer/#respond Wed, 08 Jul 2026 08:49:47 +0000 https://creativebrandsmag.com/?p=38229 Havas has named Raphaël de Andréis as its first Chief Strategy Officer, alongside his role as CEO, Western Europe. Reporting to Yannick Bolloré, he will shape global strategy, strengthen brand alignment and drive AI-enabled integration across networks, reinforcing Havas’ ambition to be the most client-centric communications group.

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Havas has named Raphaël de Andréis as its first Chief Strategy Officer, alongside his role as CEO, Western Europe. Reporting to Yannick Bolloré, he will shape global strategy, strengthen brand alignment and drive AI-enabled integration across networks, reinforcing Havas’ ambition to be the most client-centric communications group.  

Havas has announced the creation of a new senior role, appointing Raphaël de Andréis as Chief Strategy Officer (CSO) in addition to his current responsibilities as CEO, Western Europe. The move underscores the group’s ambition to sharpen its global strategy and reinforce its positioning as the most client-centric and AI-enabled communications network.  

Reporting directly to Yannick Bolloré, Chairman & CEO of Havas, de Andréis will collaborate closely with leaders across the Creative, Media, Health and Content at Scale networks. His remit includes guiding the brand portfolio roadmap, strengthening alignment across Havas Villages, and ensuring the integration of creativity, data, technology and execution through the group’s Converged.AI operating system.  

The appointment reflects Havas’ “Growth, Powered by Desire” positioning, which emphasises the creation of desirable brand stories through a blend of creativity and technology. Bolloré highlighted the importance of the role in navigating unprecedented market shifts: “For our clients, unprecedented market changes bring both challenges and opportunities. To help them succeed in this complex environment, Havas must be the most client-focused communications group, bringing together technology, media, and world-class creativity to create desirable brand stories. Raphaël brings an international cross-disciplinary perspective and has been instrumental in shaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthen our ability to deliver integrated, high-impact strategies for our clients.”  

De Andréis expressed his enthusiasm for the expanded role, noting: “I am delighted and honoured by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands. Our ambition is to build the most desirable organisation in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients.”  

A long-standing figure within Havas, de Andréis joined the group in 1996 through BETC, where he later became President. His career has spanned leadership roles including Executive Vice President at Canal+, CEO of Havas Media Network France, and President of Havas Productions. As a member of the Executive Committee, he has been instrumental in developing Havas Village France and driving growth across Western Europe. His influence has also been central to shaping the group’s “Growth, Powered by Desire” strategy, which continues to guide Havas’ evolution in a rapidly changing communications landscape.  

The creation of the CSO role signals Havas’ intent to deepen integration across its networks and disciplines, ensuring that creativity remains at the core while leveraging AI and data-driven insights. With de Andréis at the helm of strategy, Havas aims to deliver measurable impact for clients and strengthen its position as a global leader in communications.  

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SAMSUNG INDIA APPOINTS DIWAKAR VIKRAM AS DEPUTY GENERAL MANAGER https://creativebrandsmag.com/samsung-india-appoints-diwakar-vikram-as-deputy-general-manager-product-management-flagship/ https://creativebrandsmag.com/samsung-india-appoints-diwakar-vikram-as-deputy-general-manager-product-management-flagship/#respond Tue, 07 Jul 2026 12:24:01 +0000 https://creativebrandsmag.com/?p=38173 Samsung India has appointed Diwakar Vikram as Deputy General Manager – Product Management (Flagship). He will lead flagship product strategy and innovation, bringing extensive expertise in consumer electronics and technology management. His role is expected to strengthen product experiences and reinforce Samsung’s leadership in India’s competitive consumer technology market.  

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Samsung India has appointed Diwakar Vikram as Deputy General Manager – Product Management (Flagship). He will lead flagship product strategy and innovation, bringing extensive expertise in consumer electronics and technology management. His role is expected to strengthen product experiences and reinforce Samsung’s leadership in India’s competitive consumer technology market.  

Samsung India has announced the appointment of Diwakar Vikram as Deputy General Manager – Product Management (Flagship), a move that underscores the company’s commitment to strengthening its leadership in the consumer technology space. This strategic milestone in Vikram’s career places him at the helm of flagship product management initiatives, where he will be responsible for shaping product strategy, driving innovation, and supporting Samsung’s long-term growth objectives in one of its most competitive markets.  

With extensive experience in product management, technology strategy, and consumer electronics, Vikram brings a results-driven and customer-centric approach to his new role. His expertise is expected to enhance flagship product experiences and accelerate innovation, ensuring Samsung continues to deliver cutting-edge solutions that resonate with evolving consumer needs. Industry observers note that his appointment reflects Samsung’s broader vision of reinforcing its leadership in India’s dynamic technology ecosystem, where flagship devices play a pivotal role in brand positioning and consumer engagement.  

The flagship segment remains critical for Samsung, not only as a showcase of technological excellence but also as a driver of brand equity in a market where competition is fierce and consumer expectations are constantly rising. Vikram’s leadership will be instrumental in aligning global strategies with local market demands, ensuring that flagship products embody both innovation and relevance. His role will involve steering product lifecycles, enhancing user experiences, and integrating insights from consumer behaviour into product development, thereby strengthening Samsung’s ability to maintain its edge in the premium category.  

Vikram’s appointment comes at a time when the Indian consumer electronics market is undergoing rapid transformation, with increasing adoption of advanced technologies, heightened demand for premium devices, and growing emphasis on digital lifestyles. His track record in technology strategy and product management positions him well to navigate these shifts, enabling Samsung to anticipate trends and deliver products that set benchmarks in design, performance, and innovation.  

As Samsung continues to expand its portfolio and invest in flagship innovations, Vikram’s leadership will be crucial in driving initiatives that not only meet but exceed consumer expectations. His appointment signals Samsung’s intent to consolidate its position as a leader in the flagship segment, ensuring resilience and adaptability in a rapidly changing market.  

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NEHA BHAMBRI APPOINTED BRAND HEAD AT SAMSONITE INDIA https://creativebrandsmag.com/neha-bhambri-appointed-brand-head-at-samsonite-india/ https://creativebrandsmag.com/neha-bhambri-appointed-brand-head-at-samsonite-india/#respond Tue, 07 Jul 2026 08:06:39 +0000 https://creativebrandsmag.com/?p=38125 Neha Bhambri has been appointed Brand Head at Samsonite India, following her role as Category Lead Product at American Tourister. With over 14 years of experience in brand management, e-commerce, and product development, she is expected to strengthen Samsonite’s positioning in India’s competitive luggage market through innovation and strategic brand leadership.

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Neha Bhambri has been appointed Brand Head at Samsonite India, following her role as Category Lead Product at American Tourister. With over 14 years of experience in brand management, e-commerce, and product development, she is expected to strengthen Samsonite’s positioning in India’s competitive luggage market through innovation and strategic brand leadership.

Neha Bhambri has been named Brand Head at Samsonite India, marking a significant step in her career within the luggage and lifestyle sector. She shared the news on LinkedIn, writing, “A new journey begins excited to take on the role of Brand Head Samsonite India,” signalling her enthusiasm for the opportunity.  

Bhambri moves into the role after serving as Category Lead Product at American Tourister, where she played a pivotal role in shaping product strategy and execution. Her appointment reflects Samsonite’s continued focus on strengthening its brand leadership in India, a market where consumer expectations around travel and lifestyle products are evolving rapidly.  

With over 14 years of experience, Bhambri brings a wealth of expertise across brand management, e-commerce, product vendor management, product development, and new launches. Her career trajectory highlights her ability to navigate diverse aspects of marketing and product stewardship, making her well-positioned to drive Samsonite’s brand narrative in India.  

Samsonite India has been expanding its presence in the premium luggage segment, while also catering to a younger demographic through American Tourister. Bhambri’s appointment underscores the company’s intent to consolidate its brand positioning and enhance consumer engagement. Her background in product development and launch is expected to contribute to innovation in Samsonite’s offerings, aligning with the brand’s global reputation for durability and design.  

Industry observers note that Bhambri’s blend of marketing acumen and operational experience will be crucial as Samsonite continues to compete in a crowded market. Her leadership is anticipated to bring fresh energy to the brand’s campaigns and product strategies, reinforcing Samsonite’s standing as a trusted name in travel and lifestyle.  

Her move also reflects the growing importance of experienced marketing professionals in steering brand growth amid shifting consumer behaviours and digital transformation. As Samsonite India looks ahead, Bhambri’s role will likely be central to shaping its identity and resonance with Indian consumers.  

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HELEN CONNOLLY RETURNS TO LEAD GEORGE AT ASDA https://creativebrandsmag.com/helen-connolly-returns-to-lead-george-at-asda/ https://creativebrandsmag.com/helen-connolly-returns-to-lead-george-at-asda/#respond Mon, 06 Jul 2026 09:31:26 +0000 https://creativebrandsmag.com/?p=38039 Helen Connolly has been appointed CEO of George at Asda, returning to the brand after more than 15 years across two earlier stints. Joining from New Look, she brings over 30 years’ fashion and retail experience. Her leadership will support George’s next phase of growth and sharpen its strategic direction.  

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Helen Connolly has been appointed CEO of George at Asda, returning to the brand after more than 15 years across two earlier stints. Joining from New Look, she brings over 30 years’ fashion and retail experience. Her leadership will support George’s next phase of growth and sharpen its strategic direction.  

Helen Connolly has been appointed Chief Executive Officer of George at Asda, marking a significant leadership move for the fashion and lifestyle brand. Connolly joins from New Look, bringing with her more than three decades of experience across the fashion and retail sectors, and a reputation for driving commercial growth and transformation.  

Her appointment represents both a return and a renewal. Connolly is no stranger to George, having spent more than 15 years with the brand across two earlier periods in her career. This deep familiarity with the business, combined with her extensive industry expertise, positions her uniquely to guide George through its next phase of expansion.  

George at Asda has long been a cornerstone of accessible fashion in the UK, blending affordability with style and convenience. As the brand prepares for its next chapter, Connolly’s leadership is expected to reinforce its strategic direction and sharpen its competitive edge in a rapidly evolving retail landscape. Her commercial acumen, honed through senior roles in leading fashion businesses, will be instrumental in strengthening George’s market presence and ensuring it continues to resonate with customers.  

Connolly’s career trajectory reflects her ability to navigate complex retail environments and deliver results. At New Look, she played a pivotal role in shaping the company’s strategy and responding to shifting consumer behaviours. Her return to George underscores the brand’s commitment to combining seasoned leadership with fresh ambition, as it seeks to build on its strong foundations and accelerate growth.  

The appointment comes at a time when the fashion retail sector faces both challenges and opportunities. Consumer expectations are evolving, with sustainability, digital integration, and value playing increasingly central roles in purchasing decisions. Connolly’s blend of operational expertise and strategic vision is expected to help George adapt to these dynamics while maintaining its distinctive appeal.  

For Asda, the move signals confidence in George’s potential as a growth engine within its broader business portfolio. Connolly’s leadership will be closely watched as she works to strengthen the brand’s identity, expand its reach, and deliver commercial impact. Her return is not only a homecoming but also a statement of intent: George is ready to embrace its next phase with renewed energy and experienced guidance.  

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