Case Studies
CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA
Cars24’s CrashFree India campaign, fronted by MS Dhoni, shifts the focus from celebrity endorsement to a mission of road safety. By rooting its...
GAME ON, BEER IN HAND: 5 SMOOTH YET BOLD BEERS FOR YOUR NEXT FOOTBALL WATCH PARTY
Football watch parties are as much about the atmosphere as the match itself, and the right beer can elevate the experience. From bold...
BEYOND MEAT EXPANDS BEYOND IMMERSE WITH NEW PACKAGING AND DISTRIBUTION
Beyond Meat has revised the packaging for its protein drink Beyond Immerse, first launched on a limited basis in January, and expanded distribution...
LULULEMON STEPS INTO INDIA WITH LANDMARK NEW DELHI LAUNCH
Lululemon is set to open its first Indian store at New Delhi’s DLF Promenade this autumn, offering high-performance apparel for diverse activities. Alongside,...
CERA CELEBRATES EVERYDAY RITUALS WITH KRITI SANON
CERA Sanitaryware Ltd. has unveiled YOUR MOMENT OF CERA, a national campaign featuring Kriti Sanon. Built on the idea of the bathroom as...
SALT AND SURVIVAL: ALEENA MARIA VARGHESE’S LENS ON WOMEN’S DAILY BATTLES
Aleena Maria Varghese’s documentary Salt And Survival captures the struggles of five women in Kattikkunnu, Ernakulam, as they fight for food, clothing, and...
ASSOCIATED ALCOHOLS LAUNCHES KULTUR HARD SELTZER IN MADHYA PRADESH
Associated Alcohols & Breweries Limited (AABL) has entered India’s hard seltzer and ready-to-drink (RTD) market with the launch of Kultur Hard Seltzer in...
VASELINE’S MNTANA KA GOGO WINS SILVER AT CANNES LIONS 2026
VML South Africa’s Vaseline campaign Mntana ka Gogo has won Silver in the Social & Creator Lions at the 2026 Cannes Lions International...
