Omnicom has won adidas’s $512 million global media account, prevailing over WPP Media and Publicis in a fiercely contested pitch held in April....
ByCreativeBrandsMagJuly 1, 2026Rick Owens has reunited with adidas for Spring/Summer 2027, unveiling inflatable track jackets with integrated fans powered by adidas’ Climacool system. The collaboration,...
ByCreativeBrandsMagJuly 1, 2026Adidas has unveiled a breathtaking campaign honouring Lionel Messi’s legacy, crafted as a cinematic final tango. Directed by bleunuit through DIVISION for The...
ByCreativeBrandsMagJune 20, 2026Adidas Originals’ “Unleash the Original” campaign with Ranveer Singh celebrates individuality through immersive storytelling and experiential marketing. Blending authenticity, symbolism and cultural resonance,...
ByCreativeBrandsMagJune 18, 2026System1 has crowned Aldi’s 2022 “Feast for Football” the greatest FIFA World Cup advertisement of all time, while Adidas emerged as the strongest-performing...
ByCreativeBrandsMagJune 18, 2026Adidas has unveiled the Saudi chapter of its Backyard Legends campaign, spotlighting communities, passion, and shared belief in football ahead of the FIFA...
ByCreativeBrandsMagJune 13, 2026Adidas has marked back-to-back UEFA Champions League winners with a powerful message of respect for players who step up in decisive moments. With...
ByCreativeBrandsMagJune 1, 2026Adidas has unveiled a pet jersey collection for the FIFA World Cup 2026, allowing fans and their furry companions to wear national colours...
ByCreativeBrandsMagApril 30, 2026