Creative Brands Mag https://creativebrandsmag.com Fri, 10 Jul 2026 16:51:27 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://creativebrandsmag.com/wp-content/uploads/2026/02/cropped-Aasewsset-8@4x-8-1-32x32.png Creative Brands Mag https://creativebrandsmag.com 32 32 56838106 SCHIAPARELLI’S RADICAL EMBRACE OF THE UNKNOWN https://creativebrandsmag.com/schiaparellis-radical-embrace-of-the-unknown/ https://creativebrandsmag.com/schiaparellis-radical-embrace-of-the-unknown/#respond Fri, 10 Jul 2026 16:51:23 +0000 https://creativebrandsmag.com/?p=38454 The House of Schiaparelli presented its Autumn/Winter 2026 Haute Couture Collection in Paris, where Creative Director Daniel Roseberry fused historic craftsmanship with synthetic latex, liquid silicone, and kinetic tentacles. The daring show embraced the unknown, redefining couture as a living art form that bridges tradition and futuristic innovation.

The post SCHIAPARELLI’S RADICAL EMBRACE OF THE UNKNOWN appeared first on Creative Brands Mag.

]]>
The House of Schiaparelli presented its Autumn/Winter 2026 Haute Couture Collection in Paris, where Creative Director Daniel Roseberry fused historic craftsmanship with synthetic latex, liquid silicone, and kinetic tentacles. The daring show embraced the unknown, redefining couture as a living art form that bridges tradition and futuristic innovation.

In Paris, the House of Schiaparelli unveiled its Autumn/Winter 2026 Haute Couture Collection, a daring exploration of the tension between tradition and futurism. Creative Director Daniel Roseberry, known for his theatrical instincts and willingness to push couture into uncharted territory, surrendered to the unknown in a show that fused historic craftsmanship with startlingly modern materials. The collection was a study in contrasts, pairing the meticulous handwork of the atelier with synthetic latex, liquid silicone, and kinetic tentacles that seemed to breathe life into the garments.

Roseberry’s vision was not simply about shock value but about expanding the vocabulary of couture. By integrating materials more often associated with industrial design or science fiction, he challenged the boundaries of what haute couture can be. The latex and silicone surfaces reflected light with a surreal sheen, while the kinetic tentacles introduced movement that felt almost organic, blurring the line between fashion and performance art. These elements were anchored by the house’s heritage of embroidery, tailoring, and sculptural silhouettes, ensuring that the avant-garde flourishes were grounded in craftsmanship.

The show unfolded as a dialogue between past and future. References to Schiaparelli’s surrealist legacy were evident in the playful distortions of form, yet Roseberry’s approach was resolutely contemporary, embracing technology and material innovation. The juxtaposition of hand-stitched detailing with futuristic synthetics created garments that were both timeless and otherworldly. Audiences were confronted with couture that seemed to anticipate a world where fashion interacts with science, engineering, and even robotics.

Critics noted the collection’s ability to provoke thought as much as admiration. The kinetic tentacles, in particular, became a talking point, symbolising both vulnerability and strength, as they extended and contracted with a hypnotic rhythm. Roseberry’s willingness to embrace unpredictability underscored his belief that couture should not only preserve tradition but also question it. In doing so, he reaffirmed Schiaparelli’s position as a house that thrives on risk and reinvention.

The Autumn/Winter 2026 presentation was more than a fashion show; it was a manifesto for a new era of couture. By surrendering to the unknown, Roseberry invited audiences to imagine a future where couture is not confined to fabric and thread but is instead a living, evolving art form. Schiaparelli’s latest chapter demonstrates that the house remains at the forefront of creativity, daring to redefine the very essence of haute couture.

The post SCHIAPARELLI’S RADICAL EMBRACE OF THE UNKNOWN appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/schiaparellis-radical-embrace-of-the-unknown/feed/ 0 38454
HIBIKI 12 RETURNS TO TRAVEL RETAIL IN INDIA https://creativebrandsmag.com/hibiki-12-returns-to-travel-retail-in-india/ https://creativebrandsmag.com/hibiki-12-returns-to-travel-retail-in-india/#respond Fri, 10 Jul 2026 16:36:52 +0000 https://creativebrandsmag.com/?p=38450 The House of Suntory has relaunched Hibiki 12 Years Old Travel Exclusive in India’s duty-free outlets after 11 years. Recrafted by Chief Blender Shinji Fukuyo, the whisky blends Yamazaki, Hakushu and Chita spirits matured in diverse casks. With refreshed packaging and refined flavours, it marks a significant return to travel retail shelves.

The post HIBIKI 12 RETURNS TO TRAVEL RETAIL IN INDIA appeared first on Creative Brands Mag.

]]>
The House of Suntory has relaunched Hibiki 12 Years Old Travel Exclusive in India’s duty-free outlets after 11 years. Recrafted by Chief Blender Shinji Fukuyo, the whisky blends Yamazaki, Hakushu and Chita spirits matured in diverse casks. With refreshed packaging and refined flavours, it marks a significant return to travel retail shelves.

The House of Suntory has reintroduced Hibiki 12 Years Old Travel Exclusive Series to India’s global travel retail channel, marking the return of the celebrated expression to duty-free shelves after an absence of more than a decade.  

For the first time in 11 years, travellers passing through Delhi Duty Free and Ospree Duty Free Mumbai can once again discover Hibiki 12, a whisky that has been reimagined by fifth-generation Chief Blender Shinji Fukuyo. His new interpretation combines malt whiskies from Yamazaki and Hakushu with grain whisky from Chita, matured in American oak, Spanish oak and Mizunara oak casks. The result is a refined Japanese blended whisky that balances tradition with innovation, offering a layered complexity designed to appeal to discerning palates.  

The relaunch also brings refreshed packaging inspired by Kacho-Fugetsu, the classical Japanese concept that celebrates the beauty of nature through flowers, birds, wind and moon. Hibiki’s iconic 24-faceted bottle, symbolising Japan’s 24 microseasons, remains at the heart of the design. The update introduces the Marumado circular window motif, a traditional element that evokes harmony and contemplation, further enhancing the bottle’s cultural resonance.  

On the nose, Hibiki 12 Travel Exclusive reveals aromas of persimmon, jasmine, cardamom, orange and sandalwood. The palate follows with spiced orange peel, toasted cinnamon and butterscotch, culminating in a long, spiced finish. The House of Suntory recommends serving the whisky over a traditional Marugori hand-carved ice ball, a ritual that underscores the artistry and precision of Japanese whisky culture.  

The return of Hibiki 12 to travel retail is significant not only for collectors and enthusiasts but also for the broader narrative of Japanese whisky’s global journey. Travel-exclusive expressions have long been prized for their rarity and distinctiveness, and Hibiki 12’s reappearance reinforces Suntory’s commitment to offering travellers unique experiences that embody craftsmanship and heritage.  

India’s inclusion in this relaunch highlights the growing importance of the country’s travel retail market, which has become a key gateway for international spirits brands. By positioning Hibiki 12 at major hubs such as Delhi and Mumbai, Suntory is tapping into a diverse audience of global travellers while reaffirming its dedication to innovation rooted in tradition.  

This revival of Hibiki 12 Years Old Travel Exclusive is more than a product launch; it is a statement of continuity and reinvention. It bridges the past and present, honouring the legacy of Hibiki while presenting a refreshed vision for the future. For whisky lovers, the return of this expression offers a rare opportunity to reconnect with a classic, now reimagined for a new generation of travellers.  

The post HIBIKI 12 RETURNS TO TRAVEL RETAIL IN INDIA appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/hibiki-12-returns-to-travel-retail-in-india/feed/ 0 38450
DAVID PIERIS GROUP TO LAUNCH SOCIAL EMPOWERMENT DRIVE IN BATTICALOA https://creativebrandsmag.com/david-pieris-group-to-launch-social-empowerment-drive-in-batticaloa/ https://creativebrandsmag.com/david-pieris-group-to-launch-social-empowerment-drive-in-batticaloa/#respond Fri, 10 Jul 2026 16:26:19 +0000 https://creativebrandsmag.com/?p=38447 The David Pieris Group will launch its Social Empowerment Drive in Batticaloa from 15 to 19 July 2026, featuring a five-day trade fair, entrepreneurship programmes, road safety initiatives, sports tournaments, and technical training. The initiative underscores the Group’s commitment to inclusive community development and long-term social progress in Sri Lanka.

The post DAVID PIERIS GROUP TO LAUNCH SOCIAL EMPOWERMENT DRIVE IN BATTICALOA appeared first on Creative Brands Mag.

]]>
The David Pieris Group will launch its Social Empowerment Drive in Batticaloa from 15 to 19 July 2026, featuring a five-day trade fair, entrepreneurship programmes, road safety initiatives, sports tournaments, and technical training. The initiative underscores the Group’s commitment to inclusive community development and long-term social progress in Sri Lanka.

Reinforcing its longstanding commitment to community development and inclusive progress, the David Pieris Group is set to launch its Social Empowerment Drive – Batticaloa, a comprehensive five-day outreach initiative from 15 to 19 July 2026. Centred at the David Pieris Motor Company (DPMC) land on Trincomalee Road, with activities across the city, the programme is designed to empower communities through entrepreneurship, vocational skills, road safety awareness, and youth engagement.

A highlight of the initiative will be the five-day Trade Fair at the DPMC land, showcasing products, services, live demonstrations, and interactive experiences from several Group companies, including David Pieris Motor Company, Assetline Finance, David Pieris Automobiles, David Pieris e-Mobility, David Pieris Solar Energy, David Pieris Logistics, Assetline Insurance Brokers, David Pieris Leisure, and David Pieris Aviation. Visitors will also benefit from exclusive promotional offers, making the fair a focal point for both business and community interaction.

Complementing the trade fair, a Beauty and Personal Care Skills Development Programme for women will be conducted on 15 July, equipping participants with practical knowledge to encourage self-employment opportunities. On the same day, the East Lagoon Hotel will host an Entrepreneurship Development Programme, offering guidance to aspiring entrepreneurs and small business owners to strengthen and expand their ventures.

Road safety will be a central theme, with a Traffic Awareness Programme for students scheduled on 16 July in front of the DPMC land. On 18 July, celebrated as Bajaj Day, two specialised programmes will be held: a Traffic Awareness Programme for three-wheeler drivers to promote safer commuting practices, and a Local Garage Training Programme to provide technical expertise to independent garage owners and technicians, enhancing service standards and professional skills.

The final day, 19 July, will feature a Cricket Tournament at the Sivananda School Ground, Kallady, and a football tournament at the KV Ground, Valachchenai, fostering sportsmanship and teamwork. Simultaneously, a Mechanical Training Programme for DPMC Service Dealers will be conducted to strengthen technical competencies within the company’s service network.

Additional initiatives during the drive include school development programmes, university internship empowerment, scholarships for selected students, vehicle emission testing and inspection for Bajaj and KTM vehicles, and a Green Climate Action Programme. Together, these activities reflect the Group’s vision of creating sustainable value beyond business by investing in people, skills, and communities.

Through meaningful partnerships and impactful initiatives, the David Pieris Group continues to contribute to Sri Lanka’s long-term social and economic development. By embedding empowerment within communities, the Group seeks not only to improve quality of life but also to create opportunities that drive inclusive growth across the country.

The post DAVID PIERIS GROUP TO LAUNCH SOCIAL EMPOWERMENT DRIVE IN BATTICALOA appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/david-pieris-group-to-launch-social-empowerment-drive-in-batticaloa/feed/ 0 38447
BUGATTI UNVEILS W16 MISTRAL ‘BLANC ÉTERNEL’ IN PORCELAIN-INSPIRED COLLABORATION https://creativebrandsmag.com/bugatti-unveils-w16-mistral-blanc-eternel-in-porcelain-inspired-collaboration/ https://creativebrandsmag.com/bugatti-unveils-w16-mistral-blanc-eternel-in-porcelain-inspired-collaboration/#respond Fri, 10 Jul 2026 16:21:22 +0000 https://creativebrandsmag.com/?p=38443 Bugatti has revealed the one-off W16 Mistral ‘Blanc Éternel,’ a Sur Mesure hypercar inspired by Königliche Porzellan-Manufaktur. Marking 15 years since the Veyron ‘L’Or Blanc,’ the creation blends porcelain artistry with digital design. The launch includes a limited porcelain collection, underscoring Bugatti’s fusion of heritage, craftsmanship, and bespoke innovation.


The post BUGATTI UNVEILS W16 MISTRAL ‘BLANC ÉTERNEL’ IN PORCELAIN-INSPIRED COLLABORATION appeared first on Creative Brands Mag.

]]>
Bugatti has revealed the one-off W16 Mistral ‘Blanc Éternel,’ a Sur Mesure hypercar inspired by Königliche Porzellan-Manufaktur. Marking 15 years since the Veyron ‘L’Or Blanc,’ the creation blends porcelain artistry with digital design. The launch includes a limited porcelain collection, underscoring Bugatti’s fusion of heritage, craftsmanship, and bespoke innovation.  

Bugatti has once again demonstrated its ability to transform automotive engineering into cultural storytelling with the unveiling of the W16 Mistral ‘Blanc Éternel.’ This latest Sur Mesure commission pays tribute to Germany’s Königliche Porzellan-Manufaktur (KPM), the country’s second-oldest porcelain manufacturer, and continues a partnership that began 15 years ago with the Veyron 16.4 Grand Sport ‘L’Or Blanc.’  

The new creation embodies Bugatti’s philosophy that every car must tell a story. In this case, the narrative is one of heritage and artistry, expressed through porcelain-inspired design. Black lines trace the pure white exterior of the open-top hypercar, adding geometric depth and three-dimensional contrast, a visual language that elevates the Mistral’s sculptural form. The result is a striking interplay of purity and precision, echoing the timeless qualities of porcelain itself.  

Frank Heyl, Bugatti’s Design Director, described the commission as “extraordinarily beautiful because every line and every material serves a purpose.” He emphasised that the project required close collaboration between Bugatti’s Berlin-based design team and KPM’s experts, ensuring that the car not only honoured Bugatti’s history but also redefined it through digital design innovation. “‘Blanc Éternel’ pays homage to Bugatti’s history without being constrained by it, and combines our heritage with individual taste in an entirely new way,” Heyl noted, underscoring the essence of Sur Mesure as authentic and timeless.  

The unveiling of the hypercar was accompanied by the launch of the “Blanc Éternel” Collection, a trio of porcelain pieces crafted in collaboration with KPM. Limited to 1,000 handcrafted examples, the Aviator Cafe Cup, Aviator Espresso Cup, and To-Drive Cup extend the partnership beyond the automotive sphere, offering collectors a tangible link between Bugatti’s design ethos and porcelain artistry.  

The project also highlights Bugatti’s growing presence in Berlin, where its new 12,000 square-foot design headquarters played a central role in configuring the W16 Mistral. This expansion reflects the marque’s commitment to blending tradition with innovation, ensuring that each bespoke commission is both a technical achievement and a cultural statement.  

‘Blanc Éternel’ is more than a hypercar; it is a continuation of a dialogue between engineering and art, heritage and modernity. By weaving porcelain craftsmanship into the DNA of its flagship roadster, Bugatti has created a masterpiece that transcends performance to become a symbol of identity, imagination, and enduring beauty.  

The post BUGATTI UNVEILS W16 MISTRAL ‘BLANC ÉTERNEL’ IN PORCELAIN-INSPIRED COLLABORATION appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/bugatti-unveils-w16-mistral-blanc-eternel-in-porcelain-inspired-collaboration/feed/ 0 38443
DEVANS ENTERS PREMIUM GIN SEGMENT WITH GINGALALAHU https://creativebrandsmag.com/devans-enters-premium-gin-segment-with-gingalalahu/ https://creativebrandsmag.com/devans-enters-premium-gin-segment-with-gingalalahu/#respond Fri, 10 Jul 2026 16:04:09 +0000 https://creativebrandsmag.com/?p=38440 Devans Modern Breweries, renowned for GianChand Single Malt Whisky, has stepped into India’s premium gin market with Gingalalahu Indian Craft Dry Gin. Handcrafted in small batches, the spirit blends nine botanicals for a vibrant flavour, bottled at 42.8% ABV, and promises a refreshing, artisanal drinking experience rooted in nature.  

The post DEVANS ENTERS PREMIUM GIN SEGMENT WITH GINGALALAHU appeared first on Creative Brands Mag.

]]>
Devans Modern Breweries, renowned for GianChand Single Malt Whisky, has stepped into India’s premium gin market with Gingalalahu Indian Craft Dry Gin. Handcrafted in small batches, the spirit blends nine botanicals for a vibrant flavour, bottled at 42.8% ABV, and promises a refreshing, artisanal drinking experience rooted in nature.  

Devans Modern Breweries, the celebrated maker of GianChand Single Malt Whisky, has announced its entry into the premium gin segment with the launch of Gingalalahu Indian Craft Dry Gin. The move marks a significant expansion for the company, which has built a reputation for quality and craftsmanship in the Indian spirits industry.  

Gingalalahu is crafted with nine exotic botanicals, carefully selected to deliver a vibrant and balanced flavour profile. Bottled at 42.8 per cent ABV, the gin is produced in small batches of just 200 litres, a method that ensures freshness, depth, and complexity in every release. Staying true to the principles of a classic dry gin, Gingalalahu contains no artificial flavourings or added sweeteners, with its character derived entirely from natural botanicals and spices.  

The brand describes its philosophy as “Nature’s Symphony in a Bottle,” reflecting its commitment to offering a distinctive drinking experience that is both refreshing and unmistakably premium. With its artisanal approach and emphasis on authenticity, Gingalalahu is positioned to appeal to discerning consumers seeking high-quality craft spirits.  

For Devans, this launch represents not only diversification but also a bold statement about India’s evolving premium spirits landscape. As gin continues to gain popularity among urban consumers, Gingalalahu is set to carve a niche in the growing market, reinforcing Devans’ reputation as a pioneer in Indian craft beverages.  

The post DEVANS ENTERS PREMIUM GIN SEGMENT WITH GINGALALAHU appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/devans-enters-premium-gin-segment-with-gingalalahu/feed/ 0 38440
SHEFALI SINGH ELEVATED TO HEAD OF MARKETING AT ABBOTT https://creativebrandsmag.com/shefali-singh-elevated-to-head-of-marketing-at-abbott/ https://creativebrandsmag.com/shefali-singh-elevated-to-head-of-marketing-at-abbott/#respond Fri, 10 Jul 2026 15:41:51 +0000 https://creativebrandsmag.com/?p=38437 Abbott has elevated Shefali Singh to Head of Marketing, following more than four years with the company. Singh previously served as Marketing Manager and Group Product Manager at Abbott, and earlier held senior roles at Alembic Pharmaceuticals and Mankind Pharma. She also worked in academia before moving into healthcare marketing.

The post SHEFALI SINGH ELEVATED TO HEAD OF MARKETING AT ABBOTT appeared first on Creative Brands Mag.

]]>
Abbott has elevated Shefali Singh to Head of Marketing, following more than four years with the company. Singh previously served as Marketing Manager and Group Product Manager at Abbott, and earlier held senior roles at Alembic Pharmaceuticals and Mankind Pharma. She also worked in academia before moving into healthcare marketing.

Abbott has promoted Shefali Singh to the role of Head of Marketing, marking a significant milestone in her career with the global healthcare company. Singh announced the appointment in a LinkedIn post, writing: “I’m happy to share that I’m starting a new position as Head of Marketing at Abbott.”  

Singh has been with Abbott since 2022, steadily rising through the ranks. Most recently, she served as Marketing Manager from August 2024 to June 2026, following her tenure as Group Product Manager. Her journey at Abbott reflects a consistent trajectory of leadership in marketing and product strategy.  

Before joining Abbott, Singh built her expertise at Alembic Pharmaceuticals, where she spent over four years in roles ranging from Assistant Product Manager to Group Product Manager. Earlier in her career, she worked as a Product Executive at Mankind Pharma and also contributed to academia as an Assistant Professor at Vishveshwarya Group of Institutions.  

Her diverse background across pharmaceuticals, healthcare, and education underscores her ability to blend strategic marketing with industry knowledge. Abbott’s decision to elevate Singh highlights the company’s confidence in her leadership to drive brand growth and strengthen its market presence in India.  

The post SHEFALI SINGH ELEVATED TO HEAD OF MARKETING AT ABBOTT appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/shefali-singh-elevated-to-head-of-marketing-at-abbott/feed/ 0 38437
CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA https://creativebrandsmag.com/cars24-and-ms-dhoni-drive-road-safety-with-crashfree-india/ https://creativebrandsmag.com/cars24-and-ms-dhoni-drive-road-safety-with-crashfree-india/#respond Fri, 10 Jul 2026 15:05:38 +0000 https://creativebrandsmag.com/?p=38434 Cars24’s CrashFree India campaign, fronted by MS Dhoni, shifts the focus from celebrity endorsement to a mission of road safety. By rooting its purpose in the automobile category, the initiative demonstrates how brands can create genuine value, spark meaningful conversations, and inspire change beyond the boundaries of advertising. Cars24 has launched its CrashFree India campaign […]

The post CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA appeared first on Creative Brands Mag.

]]>
Cars24’s CrashFree India campaign, fronted by MS Dhoni, shifts the focus from celebrity endorsement to a mission of road safety. By rooting its purpose in the automobile category, the initiative demonstrates how brands can create genuine value, spark meaningful conversations, and inspire change beyond the boundaries of advertising.

Cars24 has launched its CrashFree India campaign with cricket legend MS Dhoni, but this is no ordinary celebrity-led brand moment. Rather than leveraging a cultural occasion to push product visibility, the campaign takes a bold turn by spotlighting a larger mission: road safety.  

In a country where traffic accidents remain a pressing concern, the campaign’s message resonates deeply. Dhoni’s involvement lends credibility and reach, but the true strength lies in the brand’s decision to anchor its purpose within its own category. Cars24, a platform synonymous with automobiles, is uniquely positioned to champion safer roads, making the initiative both authentic and impactful.  

The campaign underscores a vital lesson in contemporary brand storytelling: purpose-driven initiatives must be more than symbolic gestures. By aligning with its core business, Cars24 ensures that the message of safety is not only relevant but also actionable. This approach elevates the campaign from a marketing exercise to a social movement, encouraging audiences to reflect on their own driving habits and responsibilities.  

CrashFree India exemplifies how brands can create genuine value by addressing issues that extend beyond commerce. It is a reminder that the most powerful campaigns are those that inspire conversations, shift behaviours, and leave a lasting imprint on society. In choosing road safety as its rallying cry, Cars24 demonstrates that advertising can be both purposeful and transformative.  

The post CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/cars24-and-ms-dhoni-drive-road-safety-with-crashfree-india/feed/ 0 38434
RIDDHI CHAKRABORTY ELEVATED TO ASSOCIATE DIRECTOR – MARKETING AT JIOSTAR https://creativebrandsmag.com/riddhi-chakraborty-elevated-to-associate-director-marketing-at-jiostar/ https://creativebrandsmag.com/riddhi-chakraborty-elevated-to-associate-director-marketing-at-jiostar/#respond Fri, 10 Jul 2026 13:58:21 +0000 https://creativebrandsmag.com/?p=38428 Riddhi Chakraborty has been promoted to Associate Director – Marketing at JioStar, where she will continue to lead brand-building and marketing initiatives in her expanded role. With over a decade of experience across media and entertainment, Chakraborty’s elevation underscores JioStar’s focus on strengthening its marketing leadership. JioStar has announced the elevation of Riddhi Chakraborty to […]

The post RIDDHI CHAKRABORTY ELEVATED TO ASSOCIATE DIRECTOR – MARKETING AT JIOSTAR appeared first on Creative Brands Mag.

]]>
Riddhi Chakraborty has been promoted to Associate Director – Marketing at JioStar, where she will continue to lead brand-building and marketing initiatives in her expanded role. With over a decade of experience across media and entertainment, Chakraborty’s elevation underscores JioStar’s focus on strengthening its marketing leadership.

JioStar has announced the elevation of Riddhi Chakraborty to Associate Director – Marketing, marking a significant step in her professional journey within the organisation. In her new role, Chakraborty will continue to spearhead marketing strategies and brand-building efforts, reinforcing JioStar’s positioning in India’s competitive entertainment and streaming landscape.  

Chakraborty has been associated with the Star network for more than four years, having joined in 2022 as Assistant Brand Manager. She quickly rose through the ranks, taking on the role of Marketing Manager during the transition to JioStar. Her contributions have been pivotal in shaping the brand’s narrative, driving campaigns that resonate with audiences, and strengthening engagement across diverse platforms.  

Prior to her tenure at JioStar, Chakraborty spent over six years at ABP Group, where she led brand initiatives across its extensive media portfolio. Her work at ABP involved crafting integrated campaigns that enhanced brand visibility and audience loyalty, giving her a strong foundation in media marketing and consumer engagement. This experience has proved invaluable in her current role, where she continues to blend creativity with strategic execution.  

Her elevation reflects JioStar’s commitment to nurturing talent from within and recognising leaders who have consistently delivered impact. Chakraborty’s journey from Assistant Brand Manager to Associate Director highlights her ability to adapt to evolving industry dynamics, while maintaining a sharp focus on brand growth and innovation.  

Industry observers note that her expanded responsibilities come at a crucial time for JioStar, as the platform seeks to consolidate its market presence amid intensifying competition in India’s streaming sector. With her proven track record in brand strategy and marketing leadership, Chakraborty is expected to play a key role in driving initiatives that not only strengthen JioStar’s identity but also deepen its connection with audiences.  

Her career trajectory exemplifies the growing importance of integrated marketing expertise in the entertainment industry, where brand-building is increasingly intertwined with digital innovation and consumer insights. As Associate Director – Marketing, Chakraborty’s mandate will likely involve steering campaigns that balance creativity with measurable business outcomes, ensuring JioStar remains a formidable player in the market.  

The post RIDDHI CHAKRABORTY ELEVATED TO ASSOCIATE DIRECTOR – MARKETING AT JIOSTAR appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/riddhi-chakraborty-elevated-to-associate-director-marketing-at-jiostar/feed/ 0 38428
STORIES OF RESOLUTE BHARAT: DAYA’S JOURNEY https://creativebrandsmag.com/stories-of-resolute-bharat-dayas-journey/ https://creativebrandsmag.com/stories-of-resolute-bharat-dayas-journey/#respond Fri, 10 Jul 2026 13:07:19 +0000 https://creativebrandsmag.com/?p=38425 India’s transformation is being written in everyday lives, not just boardrooms. Daya, once a tea-selling boy, chose to dream beyond his circumstances. His journey of ambition, setbacks, and resilience, narrated by Aamir Khan, reflects the countless mini-revolutions shaping new India, with Bajaj Finserv standing alongside these determined individuals.

The post STORIES OF RESOLUTE BHARAT: DAYA’S JOURNEY appeared first on Creative Brands Mag.

]]>
India’s transformation is being written in everyday lives, not just boardrooms. Daya, once a tea-selling boy, chose to dream beyond his circumstances. His journey of ambition, setbacks, and resilience, narrated by Aamir Khan, reflects the countless mini-revolutions shaping new India, with Bajaj Finserv standing alongside these determined individuals.

India’s most profound transformations are not confined to corporate strategies or government policies; they are unfolding in the quiet corners of everyday life. They are found in the determination of a village boy teaching himself design on a borrowed laptop, in a woman turning her kitchen into a catering business, and in countless others who decide, often for the first time, to bet on themselves. These are the stories of resolute Bharat, where ambition and resilience are rewriting the nation’s narrative.

Among these stories is that of Daya, a boy who once sold tea but harboured dreams far greater than his circumstances. His journey is emblematic of the millions of Indians who refuse to be defined by limitations. Daya’s path was not straightforward: it began with dreams, encountered defeat, and demanded the courage to rise again. His story is not about instant success but about the persistence that transforms setbacks into stepping stones.

Narrated by Aamir Khan, Daya’s journey is presented as part of a larger tapestry of mini-million revolutions that are quietly shaping India’s future. These are revolutions born not of grand gestures but of small, resolute choices—choices that ripple outward, touching families, communities, and eventually the nation itself. Every time someone like Daya chooses to believe in their own potential, India grows a little stronger, a little more confident, and a little more prepared for the future.

The campaign, supported by Bajaj Finserv, underscores the importance of standing beside these individuals who embody the spirit of new India. It is a reminder that progress is not only measured in numbers or statistics but in the stories of people who dare to dream differently. Bajaj Finserv’s role is not just financial; it is symbolic of a broader commitment to nurturing ambition and resilience wherever they are found.

Daya’s story resonates because it is deeply human. It speaks to the universal experience of dreaming, failing, and rising again. It reminds us that transformation is not the privilege of a few but the possibility for all. In celebrating Daya, the campaign celebrates the millions of Indians who are quietly, resolutely, building the nation’s future one choice at a time.

In the end, the story of resolute Bharat is not about extraordinary heroes but about ordinary people who choose to be extraordinary in their own way. Daya’s journey, narrated with empathy and conviction, is a testament to the power of belief and the enduring spirit of a nation in motion. It is a story that belongs not just to him but to every Indian who dares to dream, rise, and transform

The post STORIES OF RESOLUTE BHARAT: DAYA’S JOURNEY appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/stories-of-resolute-bharat-dayas-journey/feed/ 0 38425
ALCOBREW TWISTS TRADITION WITH MINTY JAMUN VODKA https://creativebrandsmag.com/alcobrew-twists-tradition-with-minty-jamun-vodka/ https://creativebrandsmag.com/alcobrew-twists-tradition-with-minty-jamun-vodka/#respond Fri, 10 Jul 2026 12:48:42 +0000 https://creativebrandsmag.com/?p=38422 Alcobrew Distilleries India Limited has launched One More Next Vodka – Twisty Minty Jamun, blending jamun’s tartness with mint freshness. Following the success of its Cranberry variant, the flavour targets younger urban consumers and launches in Uttar Pradesh and Haryana, with expansion into Punjab and Chandigarh planned.

The post ALCOBREW TWISTS TRADITION WITH MINTY JAMUN VODKA appeared first on Creative Brands Mag.

]]>
Alcobrew Distilleries India Limited has launched One More Next Vodka – Twisty Minty Jamun, blending jamun’s tartness with mint freshness. Following the success of its Cranberry variant, the flavour targets younger urban consumers and launches in Uttar Pradesh and Haryana, with expansion into Punjab and Chandigarh planned.

Alcobrew Distilleries India Limited, makers of One More Vodka, has unveiled One More Next Vodka – Twisty Minty Jamun, the latest entrant in its One More Next range. Building on the success of its Cranberry variant, the launch underscores Alcobrew’s commitment to flavour innovation rooted in Indian taste preferences.  

Twisty Minty Jamun blends the tart, earthy character of jamun with a refreshing mint note, creating a distinct profile designed for both neat sipping and cocktail versatility. Positioned to appeal to younger, urban consumers engaged with cocktail culture and home mixology, the variant requires minimal additions to mix well, making it suitable for on-premise and at-home occasions alike.  

Ashutosh Rajput, Chief Operating Officer, explained, “With Twisty Minty Jamun, we wanted to build a flavour around a taste Indian consumers already know. Flavour has become a key differentiator in the category, particularly among younger, urban consumers. One More Next was created to compete in this space. Cranberry established the range’s positioning; Twisty Minty Jamun extends it with a flavour built specifically around Indian taste memory.”  

Targeting vodka drinkers aged 25 to 40 in urban and semi-urban markets, the new variant emphasises flavour distinctiveness and brand identity over price sensitivity. It retains the established One More Next design system, including bottle silhouette, tube packaging, logotype, and the brand’s signature mascot, ensuring continuity across the range.  

The launch begins in Uttar Pradesh and Haryana, where the One More portfolio already enjoys strong consumer traction, with expansion into Punjab and Chandigarh planned in the coming months. Under the leadership of Romesh Pandita, Chairman and Managing Director, Alcobrew continues to invest in flavour-led innovation, signalling its intent to strengthen its position in India’s evolving vodka landscape.  

The post ALCOBREW TWISTS TRADITION WITH MINTY JAMUN VODKA appeared first on Creative Brands Mag.

]]>
https://creativebrandsmag.com/alcobrew-twists-tradition-with-minty-jamun-vodka/feed/ 0 38422