Fogata Llanera, a pioneer in Colombian wood-fired cooking since 2011, has unveiled a striking new brand identity crafted by Simón Londoño Studio. Known for its dedication to asado llanero—the plains-style barbecue that celebrates meat infused with the flavour of embers—the restaurant has long stood apart for its authenticity and reverence for tradition. The redesign seeks to elevate this legacy by focusing not on generic cultural motifs but on the technical expertise that has defined Fogata’s journey over more than a decade.  

The creative direction places wood and embers at the heart of the narrative, recognising them as the vital elements that shape every dish. “More than just grilling, we are experts in embers,” became the guiding principle of the project. This philosophy informed a visual and verbal DNA that communicates quality, origin, and mastery. The logotype draws inspiration from wood type, layouts echo the tactile feel of letterpress, and illustrations reference the bold contrasts of woodcut prints. Together, these elements create a language that is both rooted in tradition and alive with contemporary expression.  

The narrative extends beyond design to embrace the provenance of food, emphasising the native environment of each ingredient and the processes that define its preparation. By highlighting smoke, fire, and the ancestral techniques of nomadic cooking, the brand identity underscores Fogata Llanera’s role as a custodian of culinary heritage. Yet it also positions the restaurant as a leader in modern casual dining, differentiating it from competitors who rely on more generic interpretations of Colombian barbecue.  

This strategic repositioning comes at a pivotal moment for Fogata Llanera, as the brand expands into new platforms such as shopping malls and express points of sale. The identity had to be versatile enough to scale across diverse contexts while retaining its uniqueness and emotional resonance. Hand-painted murals and bespoke illustrations ensure that each space carries the warmth and individuality of the brand, imprinting a memorable experience for customers.  

The result is a brand that unites ancestral roots with contemporary ambition. It conveys not only the sensory richness of Colombian barbecue but also the technical rigour that has made Fogata Llanera a pioneer in its field. By placing embers at the centre of its story, the identity captures the essence of a cuisine where flavour is born from firewood and smoke.  

In redefining Fogata Llanera, Simón Londoño Studio has created more than a visual identity; it has forged a cultural statement. The brand now stands as a symbol of expertise, authenticity, and innovation, embodying the warmth of community and the mastery of embers that continue to inspire Colombian dining. 

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Ismo Design has introduced a striking new identity for Super Soft, a Brazilian dessert concept positioned as the country’s first protein soft serve, as the brand seeks to reshape perceptions of indulgence in the rapidly expanding better-for-you food market.

Developed from the simple yet provocative question of how a guilty pleasure could become part of a daily routine, Super Soft sets out to redefine the role of dessert. Instead of being reserved for occasional indulgence, the product is designed as an everyday treat that aligns with modern health-conscious lifestyles. Combining superfoods, zero sugar, high protein content and a smooth, creamy texture, the offering positions itself at the intersection of indulgence and functionality.

The rebrand by Ismo Design builds on a strategic shift in narrative. In a category dominated by “fit” ice creams, gelatos and açaí bowls, the agency reframed soft serve — traditionally associated with sugary excess — as a symbol of strength and vitality. Drawing on the hero archetype, the brand story transforms dessert from a source of guilt into a statement of empowerment, encouraging consumers to view indulgence as a confident and balanced lifestyle choice.

Central to the redesign is the name “Super Soft”, which reflects both the product’s familiar creamy texture and its enhanced nutritional qualities. The visual identity breaks from convention by replacing the traditional ice-cream cone motif with a lightning bolt logo, signalling energy and performance. A bold blue colour palette further distinguishes the brand from the pastel tones commonly used across frozen dessert packaging, communicating freshness, modernity and a sense of dynamism.

Illustrations within the brand system depict everyday scenarios in which consumers might seek a natural energy lift — before a workout, between meetings, during study sessions or as a more mindful after-dinner dessert. These visual cues reinforce the product’s positioning as part of an active lifestyle rather than a rare treat.

The formulation itself also reflects the brand’s inclusive ethos. Lactose-free, gluten-free and sugar-free, Super Soft aims to appeal to a broad audience looking for convenient ways to integrate indulgence into healthier daily routines.

By aligning its visual language, tone of voice and narrative with themes of performance, balance and empowerment, the new identity presents Super Soft as more than a frozen dessert. Instead, it is positioned as a lifestyle statement — one where indulgence and wellbeing coexist, and where dessert becomes a symbol of modern, mindful living.

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Brand and marketing consultancy Everbrand & Co. has developed the brand identity and visual language for Hona, a newly launched sparkling karkade drink that aims to reimagine a familiar traditional flavour for a contemporary audience.

Created from the ground up, the Hona brand was designed to translate the well-known taste of karkade—an infusion made from hibiscus flowers—into a modern beverage concept that feels fresh, vibrant and relevant to today’s consumers. The project involved shaping the product’s overall identity, tone and visual communication to ensure the drink stands out in an increasingly competitive craft and speciality beverage market.

The sparkling drink blends the bold, tangy character of hibiscus with lively carbonation, presenting a refreshing twist on a beverage that has long been enjoyed across parts of the Middle East and North Africa. Positioned as both nostalgic and contemporary, Hona is intended to appeal to consumers seeking familiar flavours presented through a modern lifestyle lens.

According to the agency, the brand development process focused on transforming a culturally recognised drink into a distinctive, market-ready identity capable of resonating with modern consumers. By combining storytelling, strategic positioning and a cohesive visual language, the aim was to highlight the drink’s heritage while giving it a clear and contemporary personality.

Founded a decade ago and operating from Cairo and Dubai, Everbrand & Co. has built a reputation for developing brands through data-driven marketing strategies and creative storytelling. The consultancy’s work spans brand creation, customer experience design and communication strategies that seek to strengthen connections between brands and audiences.

The agency says its approach blends creative thinking with audience insight, enabling companies to translate their vision into brand narratives that are both engaging and commercially effective. Through this process, it aims to help brands establish lasting identities that can grow with evolving consumer expectations.

With Hona, the agency has sought to reinterpret a classic flavour profile in a format suited to contemporary beverage culture. The sparkling karkade drink, with its vibrant hibiscus taste and effervescent character, is intended to be enjoyed chilled as a refreshing, modern take on a traditional favourite.

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A new premium spirits brand is stepping into the spotlight with the launch of Black Lake Vodka, a product of Netherfield Estate whose identity has been crafted by the creative studio RBrand Design.

After months of development behind the scenes, the brand has now been revealed, bringing together a narrative that bridges two distinct cultural traditions: the deep-rooted heritage of vodka distilling in Siberia and the celebrated craft of Scotland’s distillation industry.

The project began with a straightforward brief — to create a brand that reflects the personal history and expertise of the estate’s owner while honouring the craftsmanship associated with Scottish spirits production. The resulting identity positions Black Lake Vodka as a premium offering shaped by heritage, knowledge and a cross-cultural distilling legacy.

Central to the concept is the phrase “Born in Siberia. Crafted in Scotland,” which captures the brand’s origin story and serves as a defining element of its positioning. The reference to Siberia highlights the owner’s ancestry and longstanding familiarity with vodka distillation traditions that have developed over centuries in Eastern Europe and Russia. These influences were paired with Scotland’s globally recognised distilling expertise, a sector more commonly associated with whisky but increasingly influential across other premium spirits categories.

RBrand Design sought to translate this blend of influences into a visual and narrative identity that communicates both authenticity and refinement. The studio worked to emphasise the story behind the brand, building a concept that celebrates heritage while presenting the vodka as a modern premium product.

According to the design team, the project focused on capturing the essence of two cultures united by a shared commitment to craft. By weaving Siberian roots with Scotland’s distilling heritage, the brand aims to stand apart in an increasingly competitive premium vodka market.

For Netherfield Estate, the launch represents more than a new product; it is an expression of personal legacy and artisanal pride. The estate’s approach places strong emphasis on craftsmanship and knowledge, aligning with the broader trend among premium spirits producers to highlight provenance, storytelling and authenticity.

Black Lake Vodka enters a category that has seen growing interest from consumers seeking distinctive and story-driven spirits. While vodka is often perceived as a neutral spirit, premium producers are increasingly emphasising origin, distilling methods and brand narrative to differentiate their offerings.

By grounding its identity in both Siberian tradition and Scottish craft, Black Lake Vodka seeks to occupy a unique space within that evolving landscape — one where heritage and innovation intersect.

With the brand now officially unveiled, the creators behind Black Lake Vodka say they are pleased to finally see the project emerge after months of quiet development. The result is a vodka brand that draws strength from two distilling cultures, presenting a story that is as much about lineage and passion as it is about the spirit itself.

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The Bienal de Arte Flamenco de Málaga, held from 27 May to 2 August 2025, reaffirmed its role as one of Spain’s most significant cultural gatherings, celebrating flamenco not only as an art form but as a living heritage deeply rooted in the city’s identity. Bringing together singers, dancers, guitarists, and audiences from diverse backgrounds, the Bienal created a space of exchange and visibility where tradition and innovation met in vibrant dialogue. This year, however, the event distinguished itself with a striking new typographic identity designed by Tiquismiquis.club, a creative studio that turned to the past to shape the future.  

The design process began with what the studio described as “visual archaeology.” Rather than inventing a style from scratch, the team immersed themselves in the graphic culture of flamenco posters from the 1970s and 80s. These posters, once plastered across Andalusian streets, were characterised by bold typography, abundant text, vivid colours, and a distinctive flair that spoke directly to popular audiences. Tiquismiquis.club sought to revive that communicative energy, not as nostalgic imitation but as respectful reinterpretation. By studying the way those posters conveyed passion and presence, the designers aimed to capture flamenco’s essence in a contemporary visual language.  

The result was a typographic identity that balances authenticity with modernity. For the Bienal’s masthead, the studio chose to combine two typefaces from the 20th century: Umbra and Copperplate Gothic. Umbra, with its expressive play of shadows, lends dynamism and depth, while Copperplate Gothic, with its solid and classical character, provides stability and gravitas. Together, they create a headline that is both commanding and timeless, embodying flamenco’s dual nature as tradition and living art. The dialogue between these typefaces strengthens the Bienal’s identity, connecting it to the graphic heritage that inspired the project while ensuring it resonates with contemporary audiences.  

This typographic choice was not merely aesthetic. It was a deliberate act of cultural storytelling. Flamenco, after all, is more than performance; it is a language of identity, emotion, and resilience. By rooting the Bienal’s visual identity in the graphic traditions of past decades, Tiquismiquis.club underscored flamenco’s continuity across generations. The abundance of text and bold colours of earlier posters spoke to communities for whom flamenco was not an elite art but a shared cultural heartbeat. Reinterpreting that style today bridges the gap between heritage and modern design, reminding audiences that flamenco’s energy is timeless.  

The Bienal itself provided the perfect stage for this identity to shine. Across Málaga, performances unfolded in theatres, plazas, and intimate venues, showcasing the breadth of flamenco expression—from the raw intensity of cante singing to the intricate rhythms of dance and the soulful resonance of guitar playing. The new typographic identity appeared across posters, programmes, and digital platforms, ensuring that the Bienal’s presence was felt not only in sound and movement but in visual form. The masthead’s bold pairing of Umbra and Copperplate Gothic became a symbol of the Bienal’s character: rooted in tradition, yet alive with contemporary relevance.  

For audiences, the design offered more than visual appeal. It invited them to see flamenco through the lens of its cultural history, to recognise the artistry not only in performance but in the way flamenco has been communicated and celebrated over decades. In this sense, Tiquismiquis.club’s work extended the Bienal’s mission of visibility and exchange. Just as the Bienal brings together artists and audiences, the typographic identity brought together past and present, popular culture and professional design, heritage and innovation.  

As the Bienal concluded in early August, the typographic identity remained as a lasting imprint of the 2025 edition. It demonstrated how design can serve as cultural archaeology, unearthing and reinterpreting traditions to keep them alive in contemporary contexts. For Málaga, a city where flamenco is inseparable from its soul, the Bienal’s new visual language affirmed that heritage is not static but dynamic, capable of evolving while preserving its essence.  

In giving the Bienal de Arte Flamenco de Málaga a typographic identity rooted in graphic heritage, Tiquismiquis.club achieved more than a design project. They created a cultural statement: that flamenco’s passion, authenticity, and energy can be expressed not only in song and dance but in the very letters that announce its presence.

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