News – Creative Brands Mag https://creativebrandsmag.com Thu, 18 Jun 2026 12:43:54 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://creativebrandsmag.com/wp-content/uploads/2026/02/cropped-Aasewsset-8@4x-8-1-32x32.png News – Creative Brands Mag https://creativebrandsmag.com 32 32 56838106 SOLESTRA GROUP AND JEH AEROSPACE LAUNCH GLOBAL MANUFACTURING CENTRE IN HYDERABAD https://creativebrandsmag.com/solestra-group-and-jeh-aerospace-launch-global-manufacturing-centre-in-hyderabad/ https://creativebrandsmag.com/solestra-group-and-jeh-aerospace-launch-global-manufacturing-centre-in-hyderabad/#respond Thu, 18 Jun 2026 12:43:50 +0000 https://creativebrandsmag.com/?p=37108 Solestra Group and Jeh Aerospace have inaugurated a Global Manufacturing Centre in Hyderabad, reinforcing Telangana’s position as a hub for aerospace innovation. The facility will drive new product introduction, industrialisation, and precision manufacturing, strengthening India’s role in global aerospace supply chains and advancing the state’s vision of next-generation industrial growth.

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Solestra Group and Jeh Aerospace have inaugurated a Global Manufacturing Centre in Hyderabad, reinforcing Telangana’s position as a hub for aerospace innovation. The facility will drive new product introduction, industrialisation, and precision manufacturing, strengthening India’s role in global aerospace supply chains and advancing the state’s vision of next-generation industrial growth.  

Telangana’s ambition to position itself as a global hub for advanced manufacturing and aerospace innovation has received a significant boost with the inauguration of a Global Manufacturing Centre (GMC) in Hyderabad. The facility, established through a multi-year strategic partnership between North America’s Solestra Group and India’s Jeh Aerospace, marks a milestone in the state’s industrial journey.  

Located within Jeh Aerospace’s Hyderabad facility, the GMC is designed to serve as a critical hub for New Product Introduction (NPI), industrialisation, capacity expansion, and precision manufacturing. By consolidating these functions under one roof, the centre aims to accelerate delivery timelines, enhance quality standards, and provide a single point of accountability across the aerospace value chain. This integrated approach is expected to strengthen customer confidence and enable global competitiveness.  

The collaboration between Solestra Group and Jeh Aerospace reflects a broader trend of international companies partnering with Indian firms to leverage the country’s engineering talent, infrastructure, and cost efficiencies. Hyderabad, in particular, has emerged as a preferred destination for aerospace and defence manufacturing, thanks to its robust ecosystem of engineering firms, advanced manufacturing units, and defence suppliers. The city’s reputation is further bolstered by supportive state policies, world-class industrial parks, and a skilled workforce trained in cutting-edge technologies.  

For Telangana, the GMC represents more than just an industrial investment. It is a strategic step towards realising the state’s vision of becoming a global hub for high-value engineering and next-generation industrial growth. By strengthening local manufacturing capabilities and fostering international partnerships, the state is creating a platform for innovation that can serve both domestic and global markets.  

Industry experts note that the GMC will play a pivotal role in enabling India to meet rising global demand for aerospace solutions. Precision manufacturing and rapid industrialisation are critical for sectors such as defence aviation, commercial aerospace, and space exploration, where quality and reliability are non-negotiable. The centre’s focus on NPI also ensures that new technologies and designs can be industrialised quickly, reducing the time-to-market for innovative products.  

The investment by Solestra Group and Jeh Aerospace also underscores Hyderabad’s growing importance in the global aerospace supply chain. With India’s aerospace and defence sector projected to expand significantly in the coming decade, facilities like the GMC will be instrumental in ensuring that the country not only meets domestic requirements but also becomes a trusted supplier to international markets.  

As Telangana continues to attract global industry leaders, the GMC stands as a symbol of the state’s commitment to fostering innovation, building industrial capacity, and advancing self-reliance in strategic sectors. For Solestra Group and Jeh Aerospace, it represents a long-term bet on India’s potential to shape the future of aerospace manufacturing.  

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AB INBEV RAISES A GLASS TO BARS WITH FIFA WORLD CUP 2026 CAMPAIGN https://creativebrandsmag.com/ab-inbev-raises-a-glass-to-bars-with-fifa-world-cup-2026-campaign/ https://creativebrandsmag.com/ab-inbev-raises-a-glass-to-bars-with-fifa-world-cup-2026-campaign/#respond Fri, 12 Jun 2026 13:03:20 +0000 https://creativebrandsmag.com/?p=36748 AB InBev has unveiled Cheers to Bars, a global campaign celebrating local bars as the heart of FIFA World Cup 2026 viewing. With 200,000 watch parties planned across 40 countries, the brewer’s initiative blends trade support, creative storytelling, and responsible service, reinforcing bars as cultural hubs of football and community.  

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AB InBev has unveiled Cheers to Bars, a global campaign celebrating local bars as the heart of FIFA World Cup 2026 viewing. With 200,000 watch parties planned across 40 countries, the brewer’s initiative blends trade support, creative storytelling, and responsible service, reinforcing bars as cultural hubs of football and community.  

AB InBev has launched Cheers to Bars, a global campaign designed to spotlight local bars as the epicentres of football fandom during the FIFA World Cup 2026. Timed with the largest edition of the tournament to date, the initiative underscores the brewer’s belief that bars are more than venues—they are cultural touchstones where football and beer unite communities.  

The brewer, whose flagship brands Michelob ULTRA and Budweiser are official beer sponsors of the FIFA World Cup 2026, has committed to hosting 200,000 watch parties across more than 40 countries. These gatherings will transform neighbourhood bars into communal arenas, ensuring fans experience the highs and lows of the tournament together.  

“During the FIFA World Cup 2026, bars will become the beating heart of every neighbourhood – places where strangers become friends, every goal is celebrated as one, and collective memories are created with every raised glass,” said Michel Doukeris, CEO of AB InBev. He emphasised that beer and football have long been catalysts for joy and belonging, with bars holding a special place in cultural life.  

The campaign includes a new film, also titled Cheers to Bars, developed in partnership with creative agency GUT. The film highlights the role of bars during major sporting events, portraying them as spaces where football transcends the pitch to become part of everyday life.  

Beyond storytelling, AB InBev is rolling out trade programmes to support bar owners, equipping them with tools to maximise the World Cup opportunity. The initiative also integrates responsible service measures, including training for participating venues and the inclusion of no- and low-alcohol beverage options, reflecting the company’s commitment to moderation and inclusivity.  

Watch parties will be staged across diverse markets, from bustling urban centres to smaller communities, reinforcing the idea that football’s spirit thrives in shared spaces. By embedding itself into these local rituals, AB InBev aims to strengthen its brands’ cultural resonance while driving engagement at scale.  

The campaign forms part of AB InBev’s broader activation around the FIFA World Cup 2026, which is set to be the largest edition in history, spanning three host nations and promising unprecedented global reach. For the brewer, the tournament is not only a commercial opportunity but also a chance to reaffirm its role in shaping the social fabric of football fandom.  

Ultimately, Cheers to Bars positions AB InBev as a champion of community and culture, ensuring that the World Cup is experienced not just in stadiums or on screens, but in the convivial atmosphere of local bars. By blending tradition with innovation, the brewer is betting on the enduring power of football and beer to bring people together in moments of joy, unity, and celebration.  

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RÉMY COINTREAU LAUNCHES COINTREAU SPICY IN UK https://creativebrandsmag.com/remy-cointreau-launches-cointreau-spicy-in-uk/ https://creativebrandsmag.com/remy-cointreau-launches-cointreau-spicy-in-uk/#respond Sat, 06 Jun 2026 13:57:17 +0000 https://creativebrandsmag.com/?p=36443 Rémy Cointreau has launched Cointreau Spicy, a 30%-ABV chilli-infused liqueur aimed at the fast-growing spicy margarita trend. Rolling out in the UK this month at GBP27 per bottle, the launch includes festival activations and retail visibility, reflecting consumer demand for bold flavours and the company’s wider innovation strategy.  

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Rémy Cointreau has launched Cointreau Spicy, a 30%-ABV chilli-infused liqueur aimed at the fast-growing spicy margarita trend. Rolling out in the UK this month at GBP27 per bottle, the launch includes festival activations and retail visibility, reflecting consumer demand for bold flavours and the company’s wider innovation strategy.  

Rémy Cointreau has unveiled Cointreau Spicy, a chilli-infused extension of its iconic liqueur brand, tailored for the booming spicy margarita trend. The 30%-ABV SKU will debut in the UK this month across on- and off-premise channels, priced at GBP27 (US$36.36) per bottle.  

The launch is designed to capitalise on the surging popularity of bold, flavour-led cocktails, with spicy margaritas now among the fastest-growing serves worldwide. Marketing director Nick Ganich emphasised that “spice has moved firmly into the mainstream,” noting that consumers increasingly seek drinks that deliver excitement while maintaining balance.  

To support the rollout, Rémy Cointreau will activate branded bars at London festivals this summer, offering consumers a chance to experience the serve first-hand. Retail and on-premise visibility will also be prioritised, ensuring the new product gains traction across multiple touchpoints. Global Drinks Intel has enquired about potential launches in other markets.  

Cointreau Spicy has been developed to simplify the creation of consistent, great-tasting spicy cocktails both at home and in bars, unlocking incremental value for the category. The move reflects a broader strategy by Rémy Cointreau to innovate within its portfolio, aligning heritage with contemporary consumer demand.  

The release follows last week’s entry by Rémy Cointreau-owned Bruichladdich into the ready-to-drink category, with four canned cocktails featuring scotch or gin produced at its Islay distillery. Together, these launches highlight the company’s commitment to diversifying its offerings and tapping into evolving drinking trends.  

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REPUBLIC OF SINGAPORE NAVY CHALLENGES SELF-LIMITING BELIEFS VIA NEW MCCANN CAMPAIGN https://creativebrandsmag.com/republic-of-singapore-navy-challenges-self-limiting-beliefs-via-new-mccann-campaign/ https://creativebrandsmag.com/republic-of-singapore-navy-challenges-self-limiting-beliefs-via-new-mccann-campaign/#respond Sat, 16 May 2026 12:34:21 +0000 https://creativebrandsmag.com/?p=35255 The Republic of Singapore Navy has launched ‘There Was a Time (When Nothing Was too Crazy for Her)’, a campaign developed with McCann Singapore to reframe women’s perceptions of Navy careers. Targeting female students, it reminds them of childhood fearlessness and encourages rediscovery of strength, leadership, and bravery.

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The Republic of Singapore Navy has launched ‘There Was a Time (When Nothing Was too Crazy for Her)’, a campaign developed with McCann Singapore to reframe women’s perceptions of Navy careers. Targeting female students, it reminds them of childhood fearlessness and encourages rediscovery of strength, leadership, and bravery.  

The Republic of Singapore Navy (RSN) has unveiled a new recruitment campaign, There Was a Time (When Nothing Was too Crazy for Her), created in partnership with McCann Singapore. Designed to position the Navy as an attainable and rewarding career choice for women, the campaign addresses the barriers that deter young women from considering defence careers.  

Research revealed that 82% of young women rule out a Navy career because they feel it does not align with their passions, while 58% believe it to be too physically demanding. Rather than confronting these perceptions head-on, the campaign takes a more evocative approach: transporting women back to a time before self-imposed boundaries existed, when childhood curiosity and courage defined their choices.  

The creative idea draws on a universal truth—that young girls begin life fearless, uninhibited, and willing to try anything. Over time, societal expectations shape their identities, often limiting their sense of capability. The campaign reframes this by reminding women in Singapore that qualities such as strength, leadership, and bravery are not absent, but perhaps forgotten, and can be rediscovered through a career in the Navy.  

The campaign’s activations include out-of-home, social, and direct mailer executions. Each depicts young girls in uninhibited play—commanding the room, taking charge, and deciding for themselves what is fun—embodying the very qualities that underpin success in the Navy.  

Daniel Kee, Chief Creative Officer at McCann Singapore, explained: “We believe that the most effective recruitment work does not just showcase what’s on offer, but shifts how people see themselves in relation to it. Guided by McCann’s ‘Truth Well Told’ philosophy, this idea is powerful because it is rooted in a simple truth—that there is a version of every woman that existed before society placed limits on her ambitions. We wanted to reframe not only how women perceived the Navy, but the beliefs they hold about themselves.”  

Kee added that the campaign was designed to feel personal rather than fact-driven, using the visual language of childhood memories—grainy, intimate, like old family photographs—to meet women in a place before limits were learned. Notably, the idea was developed by an all-female creative team, lending authenticity and resonance to the work.  

This campaign builds on six years of collaboration between McCann Singapore and the RSN under the recruitment platform It’s Not Crazy, It’s the Navy. That platform set a benchmark in defence marketing by challenging public perceptions of the Navy. There Was a Time (When Nothing Was too Crazy for Her) extends the philosophy to a new audience, challenging the perceptions young women hold of themselves and encouraging them to rediscover the qualities that could carry them into a Navy career.  

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KARNATAKA GIVES GREEN SIGNAL TO BENGALURU–HYDERABAD BULLET TRAIN CORRIDOR https://creativebrandsmag.com/karnataka-gives-green-signal-to-bengaluru-hyderabad-bullet-train-corridor/ https://creativebrandsmag.com/karnataka-gives-green-signal-to-bengaluru-hyderabad-bullet-train-corridor/#respond Fri, 15 May 2026 10:05:24 +0000 https://creativebrandsmag.com/?p=35189 Karnataka’s Cabinet has granted in-principle approval for the Bengaluru–Hyderabad High-Speed Rail Corridor, a transformative infrastructure project expected to cut travel time between the two cities to about two hours. The fully elevated rail line, spanning three states, is positioned as a major boost to regional connectivity, commerce and investment.

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Karnataka’s Cabinet has granted in-principle approval for the Bengaluru–Hyderabad High-Speed Rail Corridor, a transformative infrastructure project expected to cut travel time between the two cities to about two hours. The fully elevated rail line, spanning three states, is positioned as a major boost to regional connectivity, commerce and investment.

The Karnataka government has taken a significant step towards reshaping intercity travel in southern India, granting in-principle approval to the ambitious Bengaluru–Hyderabad High-Speed Rail Corridor, a project that promises to connect two of the country’s leading technology and business hubs in just two hours.

Planned as a fully elevated high-speed rail line stretching between 607 and 626 kilometres, the corridor is designed for trains operating at speeds of up to 350 kmph. Once completed, the project is expected to dramatically reduce the existing rail journey time of eight to twelve hours between Bengaluru and Hyderabad, positioning the route among India’s most advanced transport links.

The proposed alignment will pass through Karnataka, Andhra Pradesh and Telangana, reflecting the growing push for integrated regional infrastructure across southern India. Officials believe the corridor could stimulate economic activity, strengthen industrial supply chains and encourage greater mobility between emerging urban centres along the route.

Within Karnataka, approximately 101 kilometres of the corridor will traverse Bengaluru Rural, Tumakuru and Chikkaballapur districts. The inclusion of Devanahalli, near Bengaluru’s Kempegowda International Airport, as a key station is expected to further enhance the strategic importance of the project, potentially creating a high-speed transport gateway linking aviation, business and urban transit networks.

Other planned stations include Alipur in Gauribidanur, Kodihalli, Hindupur, Anantapur, Kurnool and Mahbubnagar, creating a corridor that extends economic opportunity beyond the two metropolitan endpoints. Analysts suggest the rail line could accelerate development in Tier-2 and Tier-3 cities by improving access to investment, employment and trade.

The project remains in the surveying and planning stage, with detailed project reports currently being finalised. Authorities have indicated that the decision to construct the entire route as an elevated corridor is intended to minimise land acquisition challenges and reduce disruption to existing settlements and agricultural areas.

The approval comes amid India’s broader push to expand high-speed rail infrastructure following the development of the Mumbai–Ahmedabad bullet train project. As state governments increasingly compete to secure future-ready transport networks, the Bengaluru–Hyderabad corridor is being viewed as a statement of intent for the next phase of economic integration in southern India.

If realised on schedule, the line could redefine business travel and commuter expectations between the two cities, creating what supporters describe as a new economic spine linking Karnataka and Telangana while strengthening connectivity across the wider Deccan region.

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MALAYALA MANORAMA’S INTERACTIVE FRONT PAGE CAPTIVATES READERS https://creativebrandsmag.com/malayala-manoramas-interactive-front-page-captivates-readers/ https://creativebrandsmag.com/malayala-manoramas-interactive-front-page-captivates-readers/#respond Fri, 15 May 2026 05:56:44 +0000 https://creativebrandsmag.com/?p=35156 Manorama has reinvented its front page during the Kerala Assembly season with interactive experiments. From puzzles and digital paintings to reader-driven headlines, the newspaper has invited audiences to play, tag, and share. The #MmHuntCm challenge and other innovations have been widely praised for blending creativity with political coverage.  

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Manorama has reinvented its front page during the Kerala Assembly season with interactive experiments. From puzzles and digital paintings to reader-driven headlines, the newspaper has invited audiences to play, tag, and share. The #MmHuntCm challenge and other innovations have been widely praised for blending creativity with political coverage.  

Malayala Manorama has long been a fixture in Kerala’s media landscape, but this Assembly season it has chosen to break convention and reimagine the front page as a space for interaction, creativity, and reader participation. In doing so, the newspaper has not only reported politics but also invited its audience to play an active role in shaping the narrative.  

Today’s edition is perhaps the most striking example of this experiment. A digital painting of VD Satheesan, the Chief Minister elect, dominates the front page. Yet it is not simply a portrait; it is a puzzle in itself. Readers are asked to identify four other figures hidden within the crowd—Congress leaders who previously held the position of Chief Minister in Kerala. Once spotted and tagged, readers are encouraged to photograph the page and share it on social media with the hashtag #MmHuntCm. In this way, the front page becomes a participatory hunt, blending art, politics, and digital engagement.  

This is part of a series of inventive gestures that have marked Malayala Manorama’s coverage of the Assembly season. On the day votes were counted, the newspaper presented a front page with deliberate white space, inviting readers to write their own headlines once the results were declared. It was a bold move, transforming the newspaper into a canvas for public imagination. Later, when the Chief Minister was announced, the front page became a jigsaw puzzle featuring cutouts of the three contenders. Readers could piece them together as they wished, reflecting the uncertainty and drama of political competition.  

Such experiments are not merely gimmicks. They represent a deeper shift in how newspapers can engage with their audiences in an era of digital saturation. By encouraging readers to interact, tag, and share, Malayala Manorama has extended the life of its front page beyond print, into the social media ecosystem where participation and visibility matter as much as information. The hashtag #MmHuntCm is emblematic of this strategy, creating a bridge between traditional journalism and contemporary digital culture.  

The response from readers has been overwhelmingly positive. Many have praised the newspaper for its originality and willingness to break from routine. In a season where political coverage can often feel repetitive or predictable, Malayala Manorama’s experiments have injected a sense of playfulness and creativity. They have also underscored the role of newspapers not just as conveyors of information but as cultural actors capable of shaping how events are experienced.  

There is also a symbolic dimension to these experiments. By inviting readers to write headlines, assemble puzzles, or hunt for leaders, Malayala Manorama has acknowledged the participatory nature of democracy itself. Politics is not only about leaders and parties; it is also about citizens engaging, interpreting, and making meaning. The newspaper’s front page has become a metaphor for this process, reminding readers that they are not passive consumers but active participants in the democratic story.  

At a time when print media faces challenges from digital platforms, Malayala Manorama’s approach offers a glimpse of how newspapers can remain relevant. Rather than competing with social media, it has embraced its logic—hashtags, sharing, user-generated content—while retaining the authority and tradition of print. The result is a hybrid form of journalism that is both rooted in legacy and attuned to contemporary expectations.  

The Kerala Assembly season has provided the perfect backdrop for these experiments, with its mix of anticipation, drama, and public interest. Yet the implications extend beyond politics. Malayala Manorama has demonstrated that newspapers can be playful, interactive, and imaginative without sacrificing seriousness. It has shown that the front page can be more than a static display; it can be a living space where readers are invited to co-create meaning.  

As the season concludes, the legacy of these experiments will likely endure. They have set a precedent for how newspapers might innovate in the future, blending art, design, and reader participation with traditional reporting. For Malayala Manorama, the experiment has been more than a novelty; it has been a statement about the evolving role of journalism in a participatory age.  

What stands out is not just the digital painting of VD Satheesan or the jigsaw puzzle of contenders, but the spirit of engagement that underpins them. Malayala Manorama has reminded its readers that news is not only to be read but also to be experienced, shared, and played with. In doing so, it has reaffirmed its place at the heart of Kerala’s public life, not only as a chronicler of events but as a creator of cultural moments.  

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MIZORAM: INDIA’S QUIET TAPESTRY OF HILLS, HERITAGE AND HARMONY https://creativebrandsmag.com/mizoram-indias-quiet-tapestry-of-hills-heritage-and-harmony/ https://creativebrandsmag.com/mizoram-indias-quiet-tapestry-of-hills-heritage-and-harmony/#respond Tue, 12 May 2026 09:46:23 +0000 https://creativebrandsmag.com/?p=34977 Mizoram, with its rolling hills, vibrant traditions and peaceful way of life, is emerging as a compelling cultural and natural destination in India’s Northeast. As part of NITI Aayog’s Divya Bharat initiative, the state’s landscapes, cuisine, festivals and craftsmanship are being celebrated as symbols of India’s diverse heritage.

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Mizoram, with its rolling hills, vibrant traditions and peaceful way of life, is emerging as a compelling cultural and natural destination in India’s Northeast. As part of NITI Aayog’s Divya Bharat initiative, the state’s landscapes, cuisine, festivals and craftsmanship are being celebrated as symbols of India’s diverse heritage.

Nestled in the far reaches of Northeast India, Mizoram is increasingly drawing attention for its tranquil landscapes, deeply rooted cultural traditions and community-centric way of life. Framed by rolling green hills, mist-covered valleys and picturesque villages, the state presents a quieter, more reflective side of India’s tourism and cultural identity.

The capital city, Aizawl, offers sweeping panoramic views of layered hills and tightly knit neighbourhoods that embody the warmth and simplicity associated with the region. Beyond the city, natural landmarks such as Vantawng Falls stand as reminders of the state’s unspoilt beauty, attracting travellers seeking immersive and peaceful experiences rather than hurried sightseeing itineraries.

Mizoram’s cultural identity is equally compelling. Music, festivals and collective social values remain central to everyday life, reflecting a society built around strong community bonds and shared traditions. Handwoven textiles and intricate handicrafts continue to preserve indigenous artistry while also supporting local livelihoods. These crafts, often created using techniques passed down through generations, provide a glimpse into the state’s enduring connection with heritage and craftsmanship.

The cuisine of Mizoram mirrors the simplicity of its lifestyle, relying heavily on local ingredients and subtle flavours. Traditional dishes such as Bai and bamboo shoot preparations capture the essence of the region’s culinary culture, where freshness and minimalism take precedence over elaborate seasoning.

The growing spotlight on Mizoram forms part of NITI Aayog’s Divya Bharat – A Window to the Soul of India initiative, a nationwide effort designed to showcase the country’s cultural, spiritual and natural wealth through a state-by-state narrative. The programme seeks to present India not merely as a collection of destinations, but as a living mosaic of traditions, landscapes and communities that together define its unity in diversity.

For many travellers, Mizoram represents an antidote to fast-paced urban life — a destination where nature, culture and human connection coexist in quiet harmony. As interest in experiential and sustainable travel continues to grow, the state’s understated charm may well position it as one of India’s most enriching journeys.

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INDIA RETURNS TO VENICE BIENNALE WITH MEDITATION ON MEMORY AND BELONGING https://creativebrandsmag.com/india-returns-to-venice-biennale-with-meditation-on-memory-and-belonging/ https://creativebrandsmag.com/india-returns-to-venice-biennale-with-meditation-on-memory-and-belonging/#respond Fri, 08 May 2026 07:12:39 +0000 https://creativebrandsmag.com/?p=34858 India has returned to the Venice Biennale after seven years with Geographies of Distance: remembering home, a major contemporary art exhibition exploring memory, migration and belonging. Presented by the Ministry of Culture with NMACC and Serendipity Arts, the pavilion brings together five leading artists whose installations reflect India’s evolving cultural identity.

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India has returned to the Venice Biennale after seven years with Geographies of Distance: remembering home, a major contemporary art exhibition exploring memory, migration and belonging. Presented by the Ministry of Culture with NMACC and Serendipity Arts, the pavilion brings together five leading artists whose installations reflect India’s evolving cultural identity.

India marked its return to the world’s foremost contemporary art platform with the opening of the Pavilion of India at the 61st International Art Exhibition of La Biennale di Venezia 2026, unveiling Geographies of Distance: remembering home, a deeply reflective exhibition examining ideas of memory, migration and belonging in a rapidly transforming world.

Presented by the Ministry of Culture, Government of India, in partnership with the Nita Mukesh Ambani Cultural Centre and Serendipity Arts, the exhibition opened to the public at Venice’s Isolotto, Arsenale, with previews held from 6 to 8 May ahead of its full run until 22 November 2026.

The opening ceremony was attended by Gajendra Singh Shekhawat, President of La Biennale di Venezia Pietrangelo Buttafuoco, Vivek Aggarwal and Vani Rao, alongside Nita M. Ambani, Isha Ambani and Sunil Kant Munjal.

Curated by Amin Jaffer, the group exhibition features newly commissioned large-scale sculptures and installations by Alwar Balasubramaniam, Ranjani Shettar, Sumakshi Singh, Skarma Sonam Tashi and Asim Waqif. Together, their works explore fragile emotional landscapes shaped by displacement, environmental change and shifting notions of home.

Speaking at the opening, Shekhawat described the exhibition as “a contemporary India that is both rooted and forward looking”, adding that the pavilion reflected “the strength of our cultural memory and the power of artistic expression to connect India with the world”.

Aggarwal said the participating artists engaged deeply with “questions of memory, material and transformation”, arguing that their work mirrored “the realities of a rising India” while contributing to wider international conversations on identity and belonging.

Jaffer explained that the exhibition responded to the Biennale’s overarching curatorial theme, In Minor Keys, by approaching home “as an emotional and material condition rather than a fixed place”. He noted that the artists used organic and delicate materials to reflect on how migration, remembrance and change continually reshape human experience.

Among the exhibition’s standout works is Not Just for Us by Balasubramaniam, comprising sculptural panels crafted from clay and soil sourced from rural Tamil Nadu. The installation meditates on ecological change and the erosion of memory through time and landscape.

Shettar’s Under the same sky transforms the pavilion into an immersive environment of suspended floral-inspired forms, drawing on nature and traditional craft practices to evoke emotional connection and continuity.

In Permanent Address, Singh reconstructs her demolished family home in New Delhi entirely through embroidered thread, creating a ghostly architectural memory that reflects on absence, domesticity and personal history.

Tashi’s Echoes of Home incorporates papier-mâché and references to Ladakhi architectural traditions to examine sustainability, ecology and cultural preservation in fragile mountain communities.

Meanwhile, Waqif’s Chaal, a sprawling bamboo installation inspired by urban scaffolding, reflects the perpetual cycles of transition and renewal shaping contemporary Indian cities.

The exhibition marks India’s first appearance at the Biennale Arte since 2019 and signals a renewed cultural presence on the international stage, positioning contemporary Indian art within urgent global conversations around identity, displacement and environmental transformation.

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ONE GOOD REASON REIMAGINES UNWINS WILDFLOWER SEEDS AS GARDEN JOURNALS TO INSPIRE EVERYDAY BIODIVERSITY https://creativebrandsmag.com/one-good-reason-reimagines-unwins-wildflower-seeds-as-garden-journals-to-inspire-everyday-biodiversity/ https://creativebrandsmag.com/one-good-reason-reimagines-unwins-wildflower-seeds-as-garden-journals-to-inspire-everyday-biodiversity/#respond Fri, 08 May 2026 06:12:47 +0000 https://creativebrandsmag.com/?p=34826 Female-founded studio One Good Reason has redesigned Unwins’ wildflower seed range into a tactile Garden Journal format, encouraging confidence and accessibility in planting. Part of Unwins’ Pollinator Pledge, the illustrated, vibrant packs aim to make biodiversity intuitive and inviting, launching across 500 UK retailers to support pollinator-friendly gardening.  

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Female-founded studio One Good Reason has redesigned Unwins’ wildflower seed range into a tactile Garden Journal format, encouraging confidence and accessibility in planting. Part of Unwins’ Pollinator Pledge, the illustrated, vibrant packs aim to make biodiversity intuitive and inviting, launching across 500 UK retailers to support pollinator-friendly gardening.  

Heritage gardening brand Unwins, founded in 1903, has unveiled a striking redesign of its wildflower seed range in collaboration with female-founded creative studio One Good Reason. The project transforms a functional product into an emotionally resonant Garden Journal experience, reframing gardening as approachable, intuitive, and confidence-building for a new generation.  

With the UK having lost an estimated 97% of its wildflower meadows, the redesign forms part of Unwins’ Pollinator Pledge, a campaign encouraging gardeners to sow seed blends that support bees and butterflies. The initiative seeks to make biodiversity feel achievable in everyday spaces, from city balconies to suburban gardens.  

“One of the biggest barriers wasn’t access, it was confidence,” explains Debbie Gandee, Founder and Managing Director at One Good Reason. “We wanted to shift the feeling from ‘this looks complicated’ to ‘I could have a go at that.’”  

Inspired by the tradition of gardeners keeping personal journals, the studio reimagined the seed packet as a companion rather than a one-off product. The new book-like format is tactile and supportive, designed to evolve with the user over time. In a category dominated by photography, One Good Reason introduced a fully illustrated world—abundant, layered, and slightly unruly—echoing the way wildflowers grow. Hidden pollinators reward curiosity, while a vibrant, clashing colour palette reflects the diversity of seed mixes, balancing optimism and expressiveness with Unwins’ trusted authority.  

“This isn’t just another box of seeds,” says Hayley Barrett, Executive Creative Director and Co-owner of One Good Reason. “It’s a design where graphics and structure work hand in hand to create that smile-in-the-mind idea, grab people’s attention, and hopefully get them sowing.”  

The redesigned range launches across 500 retailers, including Tesco, Ocado, Wickes, Lidl, Amazon, and specialist garden centres. “The redesign is a breath of fresh air and perfect to house our meticulously curated seed blends designed to support a diverse range of pollinators,” adds Arty Speroni, Brand Manager, Seed Division at Westland Horticulture.  

An accompanying influencer programme further amplifies the launch, encouraging families, children, and first-time gardeners to engage with planting in a more approachable, intuitive way—making biodiversity not just a specialist pursuit, but an everyday act of care and creativity.

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MAHINDRA OVERTAKES TATA IN EV REVENUE RACE https://creativebrandsmag.com/mahindra-overtakes-tata-in-ev-revenue-race/ https://creativebrandsmag.com/mahindra-overtakes-tata-in-ev-revenue-race/#respond Tue, 05 May 2026 05:26:10 +0000 https://creativebrandsmag.com/?p=34644 Mahindra & Mahindra has edged past Tata Motors to become India’s top electric car seller by revenue in FY26, reporting ₹15,089 crore against Tata’s ₹14,995 crore. Despite Tata’s dominance in unit sales, the milestone underscores a market shift towards premium EVs and value leadership.

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Mahindra & Mahindra has edged past Tata Motors to become India’s top electric car seller by revenue in FY26, reporting ₹15,089 crore against Tata’s ₹14,995 crore. Despite Tata’s dominance in unit sales, the milestone underscores a market shift towards premium EVs and value leadership.  

Mahindra & Mahindra has marked a historic milestone in India’s fast‑evolving electric vehicle sector, overtaking Tata Motors in revenue for the first time. In FY26, Mahindra reported EV revenue of approximately ₹15,089 crore, narrowly surpassing Tata Motors’ ₹14,995 crore—a razor‑thin gap of just ₹94 crore. The achievement signals a new phase in the competition between India’s two leading automotive giants, where value rather than sheer volume is beginning to define leadership.  

Tata Motors continues to dominate in terms of units sold, with nearly 78,800 EVs delivered during the year compared to Mahindra’s 42,700 units. This clear divide between volume leadership and value leadership reflects the contrasting strategies of the two companies. Tata has built its strength on accessible, mass‑market EVs, while Mahindra has leaned into higher‑value models that appeal to consumers seeking premium features, advanced technology, and greater driving comfort.  

The numbers reveal more than just a financial contest. They highlight a shift in consumer behaviour in India’s EV market, where rising disposable incomes and growing aspirations are fuelling demand for premium electric vehicles. Mahindra’s ability to generate higher revenue from fewer units suggests that buyers are increasingly willing to pay more for advanced design, performance, and brand positioning. This trend mirrors global patterns, where EV adoption is being driven not only by affordability but also by the appeal of innovation and status.  

For Tata Motors, the challenge lies in balancing its volume leadership with the need to capture greater value from its portfolio. While its dominance in unit sales underscores its reach and accessibility, the revenue gap—even if marginal—illustrates how premium positioning can tilt the scales in terms of financial performance. Tata’s next steps may involve strengthening its premium offerings to ensure it remains competitive across both dimensions of the market.  

Mahindra’s breakthrough also carries wider implications for India’s automotive industry. As the government continues to push for electrification through incentives and infrastructure development, the competition between Tata and Mahindra is likely to shape the pace and direction of EV adoption. The emergence of value leadership as a decisive factor could encourage other automakers to recalibrate their strategies, focusing not only on affordability but also on aspirational design and advanced technology.  

This milestone is more than a corporate victory; it is a reflection of India’s changing mobility landscape. The razor‑thin margin between Mahindra and Tata underscores the intensity of the rivalry, while the broader narrative points to a market in transition—one where the definition of success is expanding beyond units sold to encompass value creation, brand differentiation, and consumer aspiration.  

As FY26 closes, Mahindra’s triumph in revenue marks a turning point in India’s EV story. The competition between Tata and Mahindra is set to intensify, but the real winner may be the Indian consumer, who now has access to a wider spectrum of electric vehicles that cater to both affordability and premium demand.  

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