Fashion e-commerce giant Myntra has taken another step to strengthen its international portfolio by expanding its partnership with the Barcelona-based fashion brand Desigual. After debuting Desigual’s accessories, handbags and backpacks on its platform last year, Myntra has now introduced the brand’s apparel collection, marking a significant phase in Desigual’s India expansion strategy.  

The newly launched collection features 90 styles across Desigual’s core categories, including dresses, denim and jackets. True to the brand’s distinctive identity, the range showcases colourful silhouettes, statement denim, graphic knitwear and expressive outerwear, reflecting its bold and eclectic design language. With this move, Desigual aims to deepen its visibility in India and connect with digitally engaged consumers seeking international fashion labels.  

Leveraging Myntra’s extensive reach of more than 75 million monthly active users, the brand expects to build stronger resonance among shoppers who are increasingly drawn to global fashion. Seasonal collections are also planned throughout the year, broadening Desigual’s product portfolio and reinforcing its commitment to the Indian market.  

Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, highlighted the momentum behind the collaboration. “The encouraging response to Desigual’s accessories on our platform demonstrates the Indian consumer’s growing appetite for design-led international fashion. India has emerged as one of the world’s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Desigual to tap into this massive opportunity and strategically scale their presence. The expansion into the brand’s apparel collection reinforces our commitment to scaling international brands in India, leveraging our deep market insights and extensive reach to build discovery, aspiration, and long-term growth across the country.”  

The launch comes at a time when demand for international brands on Myntra continues to rise across India. Notably, Tier II cities account for 45 percent of demand for global fashion labels on the platform, underscoring the growing appetite for premium international styles beyond metropolitan markets. This trend reflects the evolving aspirations of consumers across diverse geographies, who are increasingly embracing global fashion narratives.  

Myntra’s portfolio currently includes more than 500 international brands, catering to a wide spectrum of consumers across premium, trend-led and accessible luxury categories. The addition of Desigual’s apparel strengthens this offering, positioning Myntra as a gateway for global fashion in India.  

As Desigual builds its presence in the country, the partnership with Myntra signals a broader shift in India’s fashion landscape, where international brands are finding fertile ground to grow. With its vibrant designs and Myntra’s expansive digital reach, Desigual’s apparel launch is poised to capture the imagination of Indian consumers and carve a distinctive niche in the market.  

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Kareena Kapoor Khan has deepened her association with Fizzy Goblet, the handcrafted footwear brand, by investing in the company and becoming a strategic co-owner. The move marks a significant evolution from her role as brand ambassador, a position she has held for four years, to one of long-term equity and creative involvement.  

Founded in 2013 by entrepreneur Laksheeta Govil, Fizzy Goblet has carved out a distinctive niche in India’s competitive footwear market. The brand has built its success on a fully owned direct-to-consumer model, avoiding reliance on online marketplaces and instead focusing on its own channels. This approach has enabled it to achieve an annual revenue run rate of ₹60 crore, supported by 16 company-operated stores across the country.  

The partnership with Kapoor Khan represents more than a financial transaction. It signals a strategic alignment between the actor’s cultural influence and the brand’s ambitions. Kapoor Khan’s transition into co-ownership underscores her commitment to shaping the brand’s future, leveraging her celebrity reach to strengthen consumer trust and engagement. Her involvement is expected to extend beyond promotional campaigns, encompassing creative input into product design and broader brand-building initiatives.  

Fizzy Goblet’s growth trajectory has been bolstered by investment from Accel, a global venture capital firm known for backing high-growth consumer brands. With this support, the company is preparing to expand its portfolio beyond footwear into accessories, aiming to capture a larger share of the lifestyle market. International expansion is also on the horizon, with plans to target diaspora markets where handcrafted Indian design resonates strongly with consumers seeking a blend of tradition and modernity.  

Kapoor Khan’s co-ownership comes at a time when celebrity partnerships in the D2C space are increasingly shifting from endorsement to equity. This trend reflects a broader industry movement where cultural figures are not only lending their image but also investing in and shaping the businesses they represent. For Fizzy Goblet, the collaboration offers a powerful combination of creative credibility and commercial ambition, positioning the brand to accelerate its growth both domestically and internationally.  

As the footwear label prepares for its next phase, Kapoor Khan’s involvement is expected to amplify its visibility and reinforce its identity as a contemporary yet culturally rooted brand. The partnership highlights the evolving dynamics of celebrity influence in consumer markets, where authenticity and long-term commitment are becoming as valuable as star power itself.  

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Stanley Lifestyles, the Bengaluru-headquartered luxury furniture manufacturer and retailer, has expanded its international footprint by launching operations in Sri Lanka through a partnership with Singer Sri Lanka PLC. The move marks Stanley’s first entry into the Sri Lankan market, underscoring its ambition to strengthen its global presence in the premium home furnishing sector.  

The collaboration has been inaugurated with the opening of Stanley Boutique Homes at Ward Place, Colombo. The flagship showroom will showcase Stanley’s curated range of luxury furniture collections, designed to meet the growing appetite among Sri Lankan consumers for sophisticated, design-led living spaces.  

Sunil Suresh, Founder and Chairman of Stanley Lifestyles, described the expansion as a natural progression in the company’s international growth journey. “Sri Lanka represents an exciting opportunity as we see a growing appreciation for quality, craftsmanship, and design-led living. At Stanley, we believe thoughtfully crafted products enhance everyday living and create spaces people truly love to call home. Through our partnership with Singer Sri Lanka, we are delighted to bring the Stanley experience to a market that values authenticity, excellence, and timeless design,” he said.  

Singer Sri Lanka’s Group Managing Director, Mahesh Wijewardene, welcomed the partnership, noting that Stanley’s legacy of craftsmanship and premium design made it a fitting addition to Singer’s portfolio. “At Singer, we are committed to partnering with globally respected brands that deliver exceptional quality and innovation. Stanley Lifestyles reflects the evolving aspirations of Sri Lankan consumers seeking internationally benchmarked luxury furniture,” he remarked.  

Stanley Lifestyles emphasised that its entry into Sri Lanka is driven by rising demand for premium, design-focused home furnishings. The company views the move as aligned with its long-term international expansion strategy, reinforcing its position in the luxury furniture segment.  

Founded in Bengaluru, Stanley Lifestyles operates 68 retail outlets across India under brands such as Stanley Level Next, Stanley Boutique, and Sofas & More. With its Sri Lankan debut, the company aims to build lasting relationships with customers by offering not just furniture, but meaningful living experiences rooted in craftsmanship and design.  

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Hyderabad has emerged as the undisputed leader in India’s Global Capability Centre (GCC) growth story, cementing its reputation as a premier destination for global enterprises seeking innovation, technology, and high-value investments. The city has achieved the highest GCC City Performance Rental Index (CPRI) score among the ten tracked urban centres, underscoring its dominance in attracting multinational corporations and sustaining demand for premium office space.  

The momentum is most visible across Hitec City and Gachibowli, where leasing activity continues to surge. These districts have become synonymous with Hyderabad’s transformation into a global hub, hosting some of the world’s leading enterprises that are expanding their footprint in India. The influx of GCCs reflects not only the city’s appeal as a cost-efficient and talent-rich destination but also its ability to provide world-class infrastructure and a business-friendly ecosystem.  

Telangana’s government has played a pivotal role in shaping this trajectory, positioning Hyderabad as a cornerstone of India’s innovation economy. By investing in robust infrastructure, fostering a skilled workforce, and maintaining a conducive environment for business growth, the state has accelerated its journey towards becoming a global GCC capital. This alignment of policy, talent, and infrastructure has created a virtuous cycle, attracting more enterprises and reinforcing Hyderabad’s leadership position.  

The GCC model, which allows multinational corporations to establish centres for technology, analytics, and business operations, has become a defining feature of India’s corporate landscape. Hyderabad’s rise within this framework is particularly significant, as it signals the city’s ability to compete with traditional strongholds such as Bengaluru and Pune. The city’s high CPRI score reflects sustained global demand, with enterprises recognising Hyderabad as a destination that combines efficiency with innovation.  

Beyond numbers, Hyderabad’s ascent is symbolic of India’s broader role in the global economy. GCCs are increasingly seen as engines of transformation, enabling companies to harness India’s talent pool for strategic functions that go beyond back-office operations. Hyderabad’s ability to attract and retain these centres demonstrates its maturity as a global city, capable of shaping the future of technology and business innovation.  

For global enterprises, the city offers a compelling proposition: access to a diverse and skilled workforce, competitive costs, and a thriving ecosystem that supports growth. For Telangana, the GCC boom represents both economic opportunity and a chance to showcase its vision of becoming a global innovation hub. As Hyderabad continues to lead India’s GCC growth story, it is not just reinforcing its own position but also redefining the country’s role in the global corporate map.  

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Omnicom has landed one of the year’s most significant advertising mandates, securing adidas’s $512 million global media account after a competitive pitch against WPP Media and Publicis. The decision, finalised in April, represents a major consolidation of adidas’s global media strategy and signals the brand’s confidence in Omnicom’s ability to deliver integrated, innovation-led solutions across markets.  

The win is a substantial endorsement of Omnicom’s global capabilities, particularly in orchestrating complex media ecosystems that span traditional, digital, and retail channels. For adidas, the appointment reflects a strategic move to streamline its media operations under a single partner, ensuring consistency in brand messaging and efficiency in execution across diverse geographies.  

Industry insiders note that the pitch was closely watched, given adidas’s stature as one of the world’s most recognisable sportswear brands and the scale of the account. Omnicom’s victory over rivals WPP Media and Publicis highlights the intensifying competition among global agency networks, where technological sophistication, data-driven insights, and creative integration increasingly determine outcomes.  

The $512 million mandate is expected to play a pivotal role in shaping adidas’s global marketing trajectory at a time when the brand is seeking to deepen consumer engagement and sharpen its competitive edge against rivals in the sportswear sector. Omnicom’s expertise in leveraging audience data, advanced analytics, and cross-platform media strategies is likely to be central to adidas’s efforts to deliver impactful campaigns that resonate with consumers worldwide.  

For Omnicom, the win adds another marquee client to its portfolio and reinforces its position as a leader in global media services. The appointment also underscores the group’s ability to adapt to the evolving demands of multinational brands, where agility, innovation, and integrated solutions are increasingly valued over sheer buying power.  

Adidas’s decision to entrust Omnicom with its global media responsibilities reflects a broader industry trend of consolidating agency partnerships to build streamlined, technology-driven marketing ecosystems. As advertisers reassess relationships in pursuit of efficiency and effectiveness, Omnicom’s success in securing this mandate positions it at the forefront of delivering future-ready media solutions.  

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German luxury sports car manufacturer Porsche has reinforced its commitment to India with the launch of Porsche Centre Hyderabad, its largest facility in the country to date. Developed in collaboration with EVM Premium Cars, a trusted dealer partner since 2013, the new centre represents a significant milestone in the brand’s expansion strategy.

Spread across nearly 2,800 square metres, the facility is designed as a comprehensive destination for customers, combining vehicle sales, servicing and genuine parts support under one roof. This integrated approach reflects Porsche’s growing confidence in India’s luxury automobile market, which continues to show strong momentum. Hyderabad, in particular, has emerged as one of the nation’s fastest-growing premium consumption hubs, making it a natural choice for such an investment.

The centre adopts Porsche’s global “Destination Porsche” retail concept, which reimagines the traditional dealership experience. Rather than focusing solely on transactions, the concept emphasises customer engagement, lifestyle-oriented interactions and immersive brand experiences. Visitors can explore Porsche’s range of vehicles in a dynamic environment while accessing personalised ownership services tailored to their needs.

This launch further strengthens Porsche’s national footprint, adding to its network of integrated facilities across India. By investing in high-growth cities, the brand is positioning itself to meet rising demand for luxury mobility and to deepen its connection with discerning Indian consumers. The Hyderabad flagship underscores Porsche’s belief that India’s appetite for premium automotive experiences is set to accelerate, and that the brand is ready to meet it head-on.  

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Zee Entertainment Enterprises has entered into a strategic partnership with Bradford License India to extend its entertainment intellectual properties (IPs) into India’s consumer products and licensing market. The collaboration marks a significant step in transforming popular television and digital content into everyday consumer experiences, spanning categories from apparel and toys to FMCG and lifestyle merchandise.  

Bradford License India will spearhead the licensing and category expansion strategy for Zee’s diverse portfolio, which includes the animated children’s comedy franchise Bandbudh & Budbak, the long-running dance reality show Dance India Dance, and the Bengali fiction series Parineeta. Each of these properties has cultivated strong audience connections: Bandbudh & Budbak appeals to family audiences with its humour and relatability, Dance India Dance has inspired dance-led programming across languages since its 2009 debut, and Parineeta resonates with Gen Z viewers through its narrative of identity and self-discovery.  

The partnership aims to build long-term brand ecosystems around these IPs, creating new revenue streams through licensed merchandise, retail activations, brand collaborations and experiential offerings. Gaurav Marya, Founder and Chairman of Bradford License India, emphasised the cultural relevance of Indian entertainment content, noting that the collaboration provides “a tremendous opportunity to transform these iconic IPs into meaningful consumer experiences across multiple product categories.” He added that the company’s focus will be on building authentic, sustainable licensing programmes that bring fans closer to the stories and characters they cherish.  

Mukund Galgali, Deputy CEO and Chief Financial Officer of Zee Entertainment Enterprises, highlighted the strong resonance of Zee’s content IPs across geographies and platforms. He said the partnership would unlock new monetisation avenues by extending culturally rich properties into consumer-facing categories. As India’s licensing and merchandising ecosystem matures, Galgali noted, content-led IPs will play a pivotal role in shaping its growth trajectory.  

Rituparna Dasgupta, Executive Vice President, Network Research at Zee, underlined the unique position of television characters today, which combine mass reach with everyday relatability. “This makes it an especially exciting opportunity to extend this emotional equity beyond the screen into everyday consumer experiences,” she said.  

Zee, which reaches over 1.4 billion people globally across more than 190 countries through television, digital platforms, movies, music and live entertainment, is well positioned to leverage this partnership. Bradford License India, with over a decade of experience in licensing programmes for brands such as Chhota Bheem, Chacha Chaudhary, Fruit of the Loom and Marie Claire, brings proven expertise in building consumer product ecosystems around cultural IPs.  

Together, the two companies aim to create a dynamic bridge between entertainment and consumer culture, embedding Zee’s characters and stories into the daily lives of audiences. The move reflects a broader industry trend where content-driven IPs are increasingly being extended into merchandise and experiences, strengthening brand loyalty while opening new commercial pathways.  

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Harley-Davidson Motor Company and Hero MotoCorp are preparing to take their partnership to the next level, with plans to co-develop and manufacture a new range of entry-level performance motorcycles and cruisers that could eventually be sold in international markets. The collaboration, which has already produced the Harley-Davidson X440 and Hero Mavrick 440, is now gearing up for multiple launches in the current fiscal year as both companies seek to consolidate their positions in the premium motorcycle segment.

Industry sources suggest that the Harley-Davidson Sprint will be among the first new models to debut under this expanded partnership, with additional products expected to follow. The move reflects Harley-Davidson’s broader strategy of expanding access to its brand through new products and wider market reach, while simultaneously reinforcing its heritage and appeal among younger and more diverse riders. For Hero MotoCorp, the collaboration represents a significant step in its ambitions to dominate the fast-growing premium motorcycle category, where it has been investing heavily in manufacturing and retail infrastructure.

The partnership between the two companies is designed to leverage Harley-Davidson’s global brand equity and Hero MotoCorp’s manufacturing scale and local market expertise. By combining Harley’s iconic positioning with Hero’s operational capabilities, the collaboration aims to deliver motorcycles that balance performance, affordability, and aspirational value. This approach is expected to resonate not only with Indian consumers but also with riders in other emerging and developed markets where Harley-Davidson is seeking to expand its footprint.

Harshavardhan Chitale, Chief Executive Officer of Hero MotoCorp, underscored the global potential of the partnership, stating: “The Hero-Harley collaboration doesn’t restrict sales to India only—if Harley finds suitability for the product in its global markets, it can take it from Hero to sell elsewhere; that decision rests with Harley.” His remarks highlight the flexibility built into the collaboration, allowing Harley-Davidson to selectively introduce co-developed models into its international portfolio.

The timing of this expansion is significant, as the premium motorcycle segment in India continues to grow rapidly, driven by rising disposable incomes, evolving consumer preferences, and a growing appetite for lifestyle-driven products. Hero MotoCorp’s ability to scale production and distribution, combined with Harley-Davidson’s brand cachet, positions the partnership to capture a larger share of this lucrative market. At the same time, the collaboration offers Harley-Davidson a pathway to broaden its appeal globally, particularly in segments where affordability and accessibility are key to attracting new riders.

As the companies prepare for the next wave of launches, industry observers will be watching closely to see how the Harley-Davidson Sprint and subsequent models perform in both domestic and international markets. If successful, the collaboration could redefine Harley-Davidson’s presence in the entry-level performance category while cementing Hero MotoCorp’s role as a major player in the premium motorcycle space. Together, the two brands are poised to create a new chapter in motorcycling that blends heritage, innovation, and global ambition.  

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The Dubai Department of Economy and Tourism (DET), in collaboration with Google, has launched a new initiative designed to strengthen the emirate’s food and beverage sector and highlight the city’s diverse culinary landscape. Titled ‘Map Your Dubai: Insider Edition’, the programme seeks to drive visibility and engagement for local businesses by harnessing the power of digital communities and user-generated content.

At the heart of the initiative is Google’s Local Guides network, a global community of volunteers who contribute reviews, recommendations, and updates on Google Maps. These Guides will curate themed lists of their favourite restaurants and cafés across Dubai, ranging from hidden neighbourhood gems to popular dining destinations. The curated selections will then be opened to public voting, encouraging residents and visitors alike to discover new venues and support homegrown establishments. The campaign underscores how digital platforms can be leveraged to enhance discovery and bolster small and medium-sized enterprises in the F&B sector.

The launch was marked by an exclusive Breakfast Club event at the Etihad Museum, attended by Ahmad Al Room Almheiri, CEO of the Mohammed bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), alongside senior officials, culinary entrepreneurs, and content creators from the regional food industry. The gathering reflected the initiative’s emphasis on collaboration between government, business leaders, and creative communities in shaping Dubai’s cultural and economic narrative.

‘Map Your Dubai’ forms part of DET’s broader ‘From Dubai, For Dubai’ programme, which focuses on strengthening community participation in promoting local businesses. By encouraging residents, visitors, and digital communities to highlight homegrown enterprises, the initiative aims to generate increased local economic activity while reinforcing Dubai’s reputation as a dynamic culinary hub. The campaign also aligns with DET’s wider strategy of positioning Dubai as a city where innovation, culture, and commerce intersect.

As part of the programme, Local Guides will develop 11 themed lists showcasing notable dining destinations, including lesser-known cafés and family-run restaurants that might otherwise remain under the radar. These lists will be accessible through the official campaign portal, MapYourDubai.com, and integrated directly into Google Maps, offering seamless exploration for users. Voting for favourite lists will open on 22 June 2026 and remain active until 6 July 2026, after which winning contributors will be recognised across official channels.

The initiative highlights Dubai’s commitment to supporting its F&B sector, which plays a vital role in the city’s economy and cultural identity. By combining digital engagement with grassroots participation, DET and Google are creating a platform that not only celebrates culinary diversity but also empowers small businesses to thrive in an increasingly competitive market. For residents and visitors, it offers a fresh opportunity to explore the city’s dining scene, discover hidden gems, and contribute to shaping Dubai’s evolving food culture.  

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Emerging Thrissur 2026 is poised to return bigger and more ambitious than ever, as the five-day conclave prepares to take over Sakthan Thampuran Ground from 6 to 10 May. Designed as a comprehensive platform for business, culture and collaboration, the event signals a renewed push to position Thrissur as a dynamic hub within regional and global growth ecosystems.

Organised by BNI Thrissur Region, Emerging Thrissur has evolved into a landmark initiative that seeks to unlock the district’s vast commercial potential. This year’s edition promises to build on that foundation with heightened scale, enhanced programming and a sharper focus on delivering tangible opportunities for entrepreneurs, startups and industry leaders.

At the heart of the conclave lies an expansive exhibition featuring more than 300 stalls, reflecting a diverse cross-section of industries. The organisers are anticipating a substantial rise in visitor turnout, supported by improved infrastructure and facilities aimed at elevating the overall experience. From established enterprises to emerging ventures, participants will find a fertile ground for networking, visibility and collaboration.

Beyond the exhibition floor, Emerging Thrissur 2026 has been curated as an immersive, multi-dimensional experience. A series of expert-led business sessions will offer insights into evolving market trends, innovation strategies and investment opportunities, while competitions and interactive programmes are expected to inject energy and engagement across the venue.

What sets this edition apart is its deliberate expansion beyond conventional business formats. The introduction of a dedicated Tourism Day underscores a growing recognition of Thrissur’s potential as a cultural and travel destination. By bringing tourism into the fold, the event aims to spark new conversations around sustainable development and diversified economic growth.

Complementing this is a significantly enhanced food court and a range of cultural experiences designed to celebrate the region’s heritage while catering to a broad audience. The result is an event that blends enterprise with lifestyle, knowledge-sharing with entertainment, and commerce with community engagement.

For organisers, the ambition is clear: Emerging Thrissur is no longer just an expo but a holistic ecosystem. It is a space where ideas converge, partnerships are forged and local businesses gain access to wider markets. By connecting stakeholders across industries and geographies, the conclave seeks to catalyse long-term growth for Thrissur and beyond.

As anticipation builds, Emerging Thrissur 2026 stands as a testament to the power of collaborative vision — one that not only showcases business potential but also celebrates the cultural and experiential richness that defines the region.

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