BAJAJ ELECTRICALS NAMES TINY SENGUPTA CHIEF MARKETING OFFICER

Bajaj Electricals has appointed Tiny Sengupta as Chief Marketing Officer. With over 22 years of experience across healthcare and FMCG, she will lead marketing strategy for Bajaj and Morphy Richards. Recognised as a visionary leader, Sengupta’s appointment signals the company’s focus on strengthening brand equity and accelerating growth in evolving markets.  

Bajaj Electricals Ltd has appointed Tiny Sengupta as its new Chief Marketing Officer, marking a significant addition to the company’s leadership team. Sengupta, who most recently served as Country Director for Vision Care at Johnson & Johnson India, brings over 22 years of experience across healthcare and FMCG sectors.  

In her new role, Sengupta will lead Bajaj Electricals’ marketing function, overseeing integrated strategy and brand positioning for its portfolio brands, Bajaj and Morphy Richards. Her career spans senior roles at Johnson & Johnson, Marico, Dabur, Henkel and GSK, where she built a reputation for driving consumer-centric growth and brand equity.  

Shekhar Bajaj, Chairman of Bajaj Electricals, welcomed the appointment, noting: “Her deep expertise in marketing and brand building will play a key role in accelerating growth and creating sustained value for our stakeholders.” Sanjay Sachdeva, Managing Director and CEO, added: “We are confident that Tiny’s proven marketing leadership will build stronger brand equity for our brands and shape our business growth across existing and emerging markets.”  

Sengupta’s appointment comes at a pivotal time for Bajaj Electricals as it continues to strengthen its presence in both traditional and digital markets. Her track record of leading transformation initiatives and her recognition as ‘Business Woman of the Year & Visionary Leader’ at ET Ascent 2023, alongside being named among ‘Asia’s Most Inspirational Women in Leadership 2022’ by House of Rose Professional, underscores her industry standing.  

With her blend of strategic insight and operational experience, Sengupta is expected to play a central role in advancing Bajaj Electricals’ marketing agenda, reinforcing its brand relevance and driving long-term growth.