Hayleys Mobility has strengthened its presence in Sri Lanka’s North Central Province with the opening of a new authorised sales partner showroom in Anuradhapura in collaboration with CarSwitch (Pvt) Ltd., bringing a wider range of internationally recognised automotive brands closer to customers in the region.

The new facility marks another step in the company’s ongoing expansion strategy as it seeks to improve accessibility to modern mobility solutions across the country. Customers in and around Anuradhapura will now have easier access to Hayleys Mobility’s growing portfolio, which includes globally recognised brands such as JAECOO & OMODA, KAIYI and SRM.

The showroom has been designed to offer a comprehensive customer experience under one roof, combining vehicle sales, professional consultation and after-sales support. Company officials said the move reflects a broader effort to strengthen regional engagement while responding to increasing demand for reliable and technologically advanced vehicles outside the Western Province.

The partnership with CarSwitch (Pvt) Ltd. is expected to play a key role in supporting Hayleys Mobility’s ambitions in the region. By working with trusted local partners, the company aims to ensure customers receive personalised service backed by industry expertise and strong after-sales care.

Industry analysts note that the expansion comes at a significant time for Sri Lanka’s automotive sector, which has been gradually rebuilding momentum amid changing market conditions and renewed consumer interest in modern mobility options. Expanding dealership and service networks beyond major urban centres has become increasingly important for automotive companies seeking long-term growth and stronger customer relationships.

Hayleys Mobility said the latest opening demonstrates its commitment to making globally benchmarked mobility solutions more accessible to Sri Lankan consumers, regardless of location. The company has continued to invest in widening its footprint across the island as part of a long-term strategy focused on accessibility, convenience and customer confidence.

For customers in Anuradhapura and surrounding districts, the new showroom is expected to reduce the need to travel long distances for vehicle purchases or servicing, while also improving access to professional automotive advice and technical support. The company believes this enhanced accessibility will help strengthen trust in its brands and improve the overall ownership experience.

The opening also underlines the growing importance of regional markets within Sri Lanka’s automotive landscape. As infrastructure and connectivity continue to improve across the country, companies are increasingly looking beyond Colombo and other major cities to tap into emerging opportunities in provincial areas.

Hayleys Mobility stated that the Anuradhapura showroom represents more than a commercial expansion, describing it as part of a broader vision to contribute to the development of Sri Lanka’s automotive industry through innovation, partnerships and customer-focused services.

With the latest addition to its network, the company is positioning itself to further deepen its reach across the island while supporting evolving mobility needs in both urban and regional communities.

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Kalyan Jewellers has announced a bold new programme, the ‘Nation First Gold4India Initiative’, aimed at reshaping India’s relationship with gold. With the country historically one of the largest consumers of the precious metal, the initiative seeks to address the economic challenge of heavy import reliance by encouraging households to recirculate dormant gold.  

The framework rests on four pillars: Old Gold Exchange Promotion, Encash Gold counters, the My Kalyan Gold Recirculation Drive, and wider adoption of 18-karat jewellery. Together, these measures are expected to reduce imports by 5 tonnes during the financial year, while also promoting more sustainable and responsible consumption practices.  

Kalyanaraman, Managing Director of Kalyan Jewellers India Ltd., emphasised that the initiative is not merely a promotional campaign but a movement to spark behavioural change. “The ‘Nation First Gold4India Initiative’ is far beyond just a promotional campaign. The initiative will strive to spark a behavioural shift in consumers, from viewing gold solely as a static asset preserved indefinitely, to recognising it as a renewable domestic resource capable of continuously generating economic value within the country,” he said.  

By encouraging consumers to exchange, encash, and adopt lighter karat jewellery, the company hopes to redefine gold’s role in Indian households. Rather than being locked away as a symbol of wealth, gold can become a dynamic resource that contributes to the nation’s economic resilience.  

The initiative also reflects a growing trend in the jewellery industry to align consumer practices with national priorities, blending tradition with modern economic sensibilities. If successful, it could set a precedent for how India’s vast reserves of household gold are mobilised to strengthen the domestic economy.  

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When Air India first introduced its new brand identity in August 2023, it was framed as the beginning of a long-term transformation. Now, in 2026, that rebrand has matured into something far more significant: a visible and recognisable marker of the airline’s resurgence on the global stage.

Designed by FutureBrand’s London and Mumbai teams, the identity—anchored by “The Vista” logo—was conceived as a symbol of forward movement and possibility. Three years on, that symbolism has been tested in the real world, as Air India has steadily rolled out its new look across an expanding fleet, upgraded cabins and a rapidly evolving customer experience.

The Vista, inspired by the airline’s historic window motif, has become synonymous with this new chapter. What began as a design reinterpretation is now widely recognised as a visual shorthand for Air India’s ambitions. Its angular, gold-framed form—representing a “window of possibilities”—has taken on deeper meaning in 2026, as the airline continues to open new routes, strengthen international partnerships and position itself as a serious global competitor.

At the time of the launch, Air India described the identity as embodying “limitless possibilities” and a “bold, confident outlook”. In 2026, those words resonate more tangibly. The airline’s ongoing fleet modernisation, including the induction of next-generation aircraft, has ensured that the new livery—rich in deep red, aubergine and gold—has become a familiar sight at major airports worldwide. The visual consistency across aircraft, lounges and digital platforms has reinforced brand recall, turning design into a strategic differentiator.

Campbell Wilson, Chief Executive Officer and Managing Director, had initially positioned the rebrand as a reflection of ambition, calling it “bold, confident, and vibrant, but also warm and deeply rooted”. That duality remains central in 2026. As Air India continues to refine its premium offerings, the brand’s emphasis on warmth—expressed through its visual language and service ethos—has played a crucial role in reshaping passenger perception.

The bespoke Air India Sans typeface, introduced as part of the rebrand, has also proven its value over time. Designed to communicate “confidence with warmth”, it has become a unifying element across communications, from in-flight materials to digital interfaces. In an era where brand consistency is critical, such details have contributed to a more cohesive and contemporary identity.

For FutureBrand, the project was always about more than aesthetics. Jon Tipple, Global Chief Strategy Officer, described it as “one of the most significant airline rebrands of the decade”, aimed at creating an “iconic, standout brand design” that reflects both scale and aspiration. Looking back from 2026, that ambition appears well-founded. The identity has not only endured but grown in relevance, adapting seamlessly as the airline’s transformation has unfolded.

Equally important was the collaboration between the agency’s global and local teams. The partnership between London and Mumbai ensured that the brand would resonate across cultures while remaining authentically Indian. As noted by the Mumbai studio during the project, the process “reinforced the idea that excellence knows no boundaries”—a sentiment that mirrors Air India’s own global outlook in 2026.

Crucially, the rebrand’s success lies in its ability to balance heritage with modernity. The retention of the Maharaja mascot—subtly refreshed—has allowed Air India to maintain continuity with its past while embracing a contemporary identity. In 2026, this balance has helped the airline stand apart in a competitive market, जहाँ many carriers struggle to differentiate themselves beyond service and pricing.

The broader context also matters. Air India’s transformation is unfolding alongside India’s rising global influence, and the brand has become an extension of that narrative. The Vista, in this sense, is not just an airline logo but a symbol of a nation in transition—confident, outward-looking and increasingly prominent on the world stage.

As the airline continues to invest in fleet, technology and service, the brand identity introduced in 2023 has proven to be more than a surface-level change. It has provided a cohesive framework that aligns design, experience and strategy—an essential foundation for sustained growth.

In 2026, Air India’s rebrand stands as a case study in how design can drive transformation. What began as a visual overhaul has evolved into a powerful expression of intent, helping to reshape perceptions and support the airline’s return to prominence.

Ultimately, “The Vista” has lived up to its name. It has opened a window—not just to new destinations but to a redefined future for Air India, where heritage and ambition coexist and where design plays a central role in telling that story to the world.

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Mighty Union has appointed Angela Herbst as President, marking a pivotal moment in the agency’s trajectory as it continues to champion “critical brands.” The Boston-based firm announced the promotion on 9 April, recognising Herbst’s role in shaping its positioning, strengthening its operating model, and driving sustained growth.  

Herbst, who joined Mighty Union seven years ago, most recently served as Chief Client Officer. In that role, she helped define the agency’s impact as an integrated marketing partner to organisations that people depend on to protect and propel the modern world. Her remit now expands to overseeing the agency’s evolution as it doubles down on serving mission-, life-, and future-critical brands across aerospace and defence, healthcare, financial services, and higher education.  

Her leadership has coincided with a period of remarkable momentum for Mighty Union, including triple-digit growth, new business wins, expanded client partnerships, and consistently high retention rates. CEO Matt Naffah praised her influence, noting that Herbst has been instrumental in shaping how the agency presents itself in the market and collaborates internally and externally. “Angela has been a driving force behind Mighty Union’s growth,” he said. “Her curiosity and conviction have been central to our momentum, and this promotion reflects both her impact and the role she’ll continue to play as we scale.”  

Herbst has also spearheaded initiatives that delivered tangible outcomes for clients, such as launching a deal-based marketing practice that secured substantial contracts for B2G organisations. Reflecting on her journey, she said: “I’ve had the privilege of growing alongside this agency and I’m incredibly proud of what we’ve built together. While our momentum has been exciting, what matters most is that we’ve stayed grounded in being insight-driven and collaborative. I’m honoured to help lead the next chapter.”  

Herbst’s career spans leadership roles at Arnold, Allen & Gerritsen, Hill Holliday, and PJA, where she honed her expertise in brand, strategy, and client leadership. She has worked with major names including Raytheon Defense, South Shore Bank, UMass Memorial Health, Intelsat, and WIN Waste Innovations. An active member of Ad Club Boston, she is widely recognised for her strong track record in B2B and B2G marketing.  

Her appointment underscores Mighty Union’s ambition to scale its influence in sectors where trust, resilience, and innovation are paramount, positioning the agency as a partner of choice for organisations shaping the future.  

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In a defining moment for CaratLane, the digitally native jewellery brand has announced the appointment of Yami Gautam Dhar as its first-ever brand ambassador, signalling a new chapter in its evolving brand narrative and consumer engagement strategy.

The collaboration is anchored in a campaign that carries a simple yet resonant message: “Heera Har Heere Ke Liye” — a philosophy that underscores the belief that every woman is a diamond in her own right, deserving of a piece that mirrors her individuality and inner radiance. The campaign film, recently unveiled by the brand, brings this idea to life through a narrative that blends elegance with emotional authenticity.

For CaratLane, the choice of Yami Gautam Dhar appears both strategic and symbolic. Known for her self-made journey in the Indian film industry, Dhar embodies a blend of versatility, credibility, and understated sophistication. Her public persona, marked by a mature and grounded demeanour, aligns closely with the brand’s positioning as accessible luxury that resonates with modern Indian women.

Industry observers note that the move reflects a broader shift within the jewellery sector, where brands are increasingly focusing on personal storytelling and emotional connect rather than purely aspirational messaging. By appointing its first ambassador at this stage, CaratLane seems to be reinforcing its intent to deepen its relationship with a younger, self-assured audience that values authenticity over convention.

The campaign’s core idea challenges traditional notions of gifting and ownership in jewellery, moving away from the idea of diamonds as markers of occasion or external validation. Instead, it places emphasis on self-expression and self-worth, encouraging women to see jewellery not just as adornment but as an extension of their identity.

Dhar’s presence in the campaign is designed to amplify this message without overshadowing it. Rather than positioning her as an unattainable icon, the narrative frames her as relatable and reflective of everyday aspirations, reinforcing the idea that elegance and strength coexist in ordinary lives.

The film itself adopts a minimalist aesthetic, allowing the message to take centre stage. Through subtle storytelling and evocative visuals, it captures moments of self-recognition and quiet confidence, aligning with the brand’s effort to create a more intimate and meaningful dialogue with its audience.

This milestone also highlights CaratLane’s growth trajectory within India’s competitive jewellery market, where digital-first brands are redefining consumer expectations. By blending design innovation with accessible pricing and now, a carefully chosen brand ambassador, the company is positioning itself at the intersection of tradition and modernity.

As the campaign rolls out across platforms, it is expected to further strengthen CaratLane’s brand recall while reinforcing its core belief: that every woman’s story is unique, and every diamond should reflect that individuality. In choosing Yami Gautam Dhar to embody this philosophy, the brand has taken a measured step towards humanising its narrative, making luxury feel both personal and attainable.

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