Film & Cinema – Creative Brands Mag https://creativebrandsmag.com Sat, 27 Jun 2026 06:13:32 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://creativebrandsmag.com/wp-content/uploads/2026/02/cropped-Aasewsset-8@4x-8-1-32x32.png Film & Cinema – Creative Brands Mag https://creativebrandsmag.com 32 32 56838106 MAHAPRABHU JAGANNATH ANIMATED FILM SET FOR PAN-INDIA RELEASE ON 10 JULY https://creativebrandsmag.com/mahaprabhu-jagannath-animated-film-set-for-pan-india-release-on-10-july/ https://creativebrandsmag.com/mahaprabhu-jagannath-animated-film-set-for-pan-india-release-on-10-july/#respond Sat, 27 Jun 2026 06:13:28 +0000 https://creativebrandsmag.com/?p=37578 The animated feature Mahaprabhu Jagannath, inspired by Lord Jagannath, will release across India on 10 July. Its trailer was unveiled in Cuttack before 10,000 devotees, marking one of the largest animated film launches in India. The film aims to bring devotion and unity to younger audiences through animation.

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The animated feature Mahaprabhu Jagannath, inspired by Lord Jagannath, will release across India on 10 July. Its trailer was unveiled in Cuttack before 10,000 devotees, marking one of the largest animated film launches in India. The film aims to bring devotion and unity to younger audiences through animation.

The spiritual and cultural resonance of Lord Jagannath is set to reach cinema halls across India this July with the release of Mahaprabhu Jagannath, an animated feature film designed to introduce the deity’s story to younger audiences. Scheduled for theatrical release on 10 July, the film has already generated significant anticipation following the unveiling of its official trailer in Cuttack, Odisha.  

The trailer launch was no ordinary affair. It took place during the ongoing Shrimad Bhagwat Katha led by spiritual speaker Pujya Shri Indresh Upadhyay Maharaj Ji, who formally introduced the film to an audience of more than 10,000 devotees. As the trailer played, chants of “Jai Jagannath” reverberated through the venue, creating an atmosphere of devotion and celebration. The event has been described by the makers as one of the largest physical trailer launches ever organised for an animated film in India, underscoring both the scale of the project and the depth of cultural engagement it seeks to inspire.  

Positioned as a pan-India animated theatrical release, Mahaprabhu Jagannath is crafted to resonate with children and families while remaining faithful to the spiritual essence of Lord Jagannath. The trailer highlights themes of devotion, faith, and unity, weaving together a narrative that depicts the profound relationship between the deity and his devotees. By choosing animation as the medium, the filmmakers aim to make the story accessible to younger generations, blending traditional values with contemporary storytelling techniques.  

The project reflects a growing trend in Indian cinema to use animation not merely as entertainment but as a vehicle for cultural preservation and spiritual education. In recent years, animated films have increasingly been employed to retell epics and legends, but Mahaprabhu Jagannath distinguishes itself by focusing on a deity whose worship is deeply rooted in Odisha yet celebrated across India. The film’s creators hope to bridge regional devotion with national audiences, ensuring that the story of Lord Jagannath is shared widely and meaningfully.  

The choice of Cuttack for the trailer launch was symbolic, given Odisha’s central role in Jagannath culture and the annual Rath Yatra in Puri, which draws millions of devotees. By situating the unveiling in a spiritual setting attended by thousands, the filmmakers underscored their commitment to authenticity and reverence. The enthusiastic response from devotees suggests that the film has already struck a chord with audiences who see it as more than just entertainment, but as an extension of their faith.  

As the release date approaches, Mahaprabhu Jagannath is expected to attract families seeking both spiritual enrichment and cinematic experience. With its emphasis on devotion and unity, the film aims to inspire younger viewers while reinforcing cultural identity. For Indian animation, it represents another step towards blending artistry with heritage, and for audiences, it offers a chance to experience the story of Lord Jagannath in a new, visually compelling form.  

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ISRAELI COMPANY ARTLIST POWERS HOLLYWOOD’S FIRST AI-HYBRID FILM https://creativebrandsmag.com/israeli-company-artlist-powers-hollywoods-first-ai-hybrid-film/ https://creativebrandsmag.com/israeli-company-artlist-powers-hollywoods-first-ai-hybrid-film/#respond Sun, 31 May 2026 06:16:43 +0000 https://creativebrandsmag.com/?p=36073 Israeli company Artlist has announced its role as financier and technology partner in Hollywood’s first AI-hybrid feature film, Terrarium. Produced by horror veteran Steven Schneider, the project blends traditional filmmaking with AI-generated scenes, promising unprecedented visuals and reduced costs, while marking Artlist’s breakthrough into Hollywood’s creative spotlight.


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Israeli company Artlist has announced its role as financier and technology partner in Hollywood’s first AI-hybrid feature film, Terrarium. Produced by horror veteran Steven Schneider, the project blends traditional filmmaking with AI-generated scenes, promising unprecedented visuals and reduced costs, while marking Artlist’s breakthrough into Hollywood’s creative spotlight.  

Hollywood is preparing to take a cautious but significant leap into the future of filmmaking with Terrarium, the first feature film to combine traditional production with artificial intelligence. At the centre of this experiment is Israeli company Artlist, which revealed on Wednesday that it will serve as both financier and technology partner for the project.  

The film, produced by horror specialist Steven Schneider, is not backed by Steven Spielberg but nonetheless represents a full-scale Hollywood production. What sets Terrarium apart is its hybrid approach: some sequences will be shot conventionally, while others will be generated using AI. This dual method is expected to deliver visuals never before seen on cinema screens, while also cutting production costs considerably—a factor that could prove decisive as studios weigh AI’s creative potential against industry disruption fears.  

The announcement was made at a high-profile Artlist event in Los Angeles, where CEO Ira Belsky, once a resident of Israel’s Golan Heights, walked the red carpet alongside Hollywood executives. For Artlist, the evening was more than a launch; it was a chance to position itself as a rising star in the global entertainment industry. If the reception is positive, the company could find itself at the forefront of Hollywood’s evolving relationship with AI.  

Artlist’s involvement signals a major step for the company, which has built its reputation as a creative technology platform but now seeks to expand into film production. For Hollywood, however, the move is more tentative. Studios remain wary of AI’s impact on jobs, creative control, and artistic authenticity. Yet the promise of reduced costs and enhanced visual possibilities makes Terrarium a test case that could shape future industry decisions.  

The project also reflects a broader trend: as AI tools become more sophisticated, filmmakers are exploring ways to integrate them without abandoning traditional craft. Schneider’s horror pedigree ensures that Terrarium will have genre credibility, while Artlist’s technological expertise provides the infrastructure to experiment safely.  

For Belsky and his team, the film represents an extraordinary opportunity to showcase Israeli innovation on a global stage. By aligning with Hollywood at a moment of technological transition, Artlist is betting that AI will not replace human creativity but amplify it. Whether Terrarium succeeds commercially or critically, its production marks a turning point in cinema’s ongoing dialogue with technology.  

As the industry watches closely, Artlist’s gamble could redefine not only its own trajectory but also Hollywood’s willingness to embrace AI as a creative partner rather than a disruptive threat.  

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BOMBAY STORY PREMIERES TO ACCLAIM AT CANNES https://creativebrandsmag.com/bombay-story-premieres-to-acclaim-at-cannes/ https://creativebrandsmag.com/bombay-story-premieres-to-acclaim-at-cannes/#respond Fri, 29 May 2026 06:38:46 +0000 https://creativebrandsmag.com/?p=35971 Tariq Khan’s Bombay Story, starring Mouni Roy, premiered at Cannes to critical acclaim. Inspired by Saadat Hasan Manto’s narratives, the film captures Mumbai’s grit and humanity through a stellar ensemble cast. Khan, known for meaningful storytelling, strengthens his global reputation by spotlighting authentic Indian stories on the international stage.  

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Tariq Khan’s Bombay Story, starring Mouni Roy, premiered at Cannes to critical acclaim. Inspired by Saadat Hasan Manto’s narratives, the film captures Mumbai’s grit and humanity through a stellar ensemble cast. Khan, known for meaningful storytelling, strengthens his global reputation by spotlighting authentic Indian stories on the international stage.  

Tariq Khan’s latest cinematic work, Bombay Story, featuring acclaimed actress Mouni Roy, premiered at the Cannes Film Festival to an overwhelmingly positive reception, marking another milestone for Indian cinema on the global stage. The screening drew a packed theatre, with international audiences and critics praising the film’s raw emotional depth and cultural resonance.  

Inspired by the unflinching literary works of legendary Urdu writer Saadat Hasan Manto, Bombay Story delves into the complexities of human existence, societal contradictions, and the vibrant yet gritty spirit of Mumbai. Khan’s adaptation captures Manto’s timeless truths, presenting them through a cinematic lens that is both authentic and universally relatable. The ensemble cast, including Anupria Goenka, Rahat Shah, Kasmi, Shoaib Nikash Shah, and others, delivered compelling performances that brought Manto’s narratives to life with nuance and intensity.  

Speaking after the premiere, Khan expressed gratitude for the warm reception: “Manto’s stories are timeless because they speak the truth of human existence without filters. Bombay Story is our humble attempt to carry forward that legacy and present it to the world through the language of cinema.” His words underscored his commitment to storytelling that transcends boundaries while remaining rooted in cultural authenticity.  

Khan’s reputation as a filmmaker with a distinctive voice has been steadily built through his earlier acclaimed works such as Identity Card, Lihaaf – The Quilt, and Side A Side B. Each of these films has garnered international recognition, winning awards and critical appreciation at prestigious festivals. His production banner, Tariq Khan Productions, continues to champion artistic cinema that prioritises substance, cultural depth, and emotional resonance over commercial spectacle.  

Originally from Jammu and Kashmir, Khan takes pride in representing stories deeply rooted in Indian culture and regional experiences. His work consistently explores themes of identity, resilience, and social realities, positioning him as a filmmaker who bridges local narratives with global audiences. With Bombay Story’s successful Cannes premiere, Khan has further strengthened his reputation as a cultural ambassador for Indian cinema.  

The film’s reception at Cannes is expected to pave the way for wider theatrical releases and international distribution, opening doors for Indian stories to reach diverse audiences across continents. For Mouni Roy, whose performance has been singled out for its emotional intensity, the premiere marks a significant career milestone, elevating her presence in global cinema.  

The success of Bombay Story at Cannes not only highlights Khan’s artistry but also reinforces the growing recognition of Indian cinema as a powerful voice in world storytelling. By drawing from Manto’s timeless works and presenting them through a contemporary cinematic lens, Khan has created a film that resonates across cultures while staying true to its roots.  

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WHY REELS SCRIPTWRITING IS BECOMING INDIA’S HOTTEST MEDIA CAREER https://creativebrandsmag.com/why-reel-scriptwriting-is-becoming-indias-hottest-media-career/ https://creativebrandsmag.com/why-reel-scriptwriting-is-becoming-indias-hottest-media-career/#respond Tue, 26 May 2026 05:33:52 +0000 https://creativebrandsmag.com/?p=35766 The era when scriptwriting meant only cinema, television serials or radio jingles is fading rapidly in India. A new generation of writers is now building careers around something far smaller in duration but arguably far more demanding in execution: Reels.

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Scriptwriting for Reels and short-form videos is rapidly emerging as a major career opportunity in India’s digital media industry. Media houses are launching specialised content labels across genres, creating demand for creative writers who can capture attention within seconds. Yet, experts warn that relying entirely on social media platforms could become a costly strategic mistake.

The era when scriptwriting meant only cinema, television serials or radio jingles is fading rapidly in India. A new generation of writers is now building careers around something far smaller in duration but arguably far more demanding in execution: Reels.

Across India’s media schools, journalism departments and digital communication institutes, students are discovering that the fastest-growing writing opportunities are increasingly tied to short-form vertical video content. What began as casual entertainment on social media platforms has evolved into a serious business ecosystem, with mainstream media houses, digital-first companies, lifestyle brands and independent publishers all investing heavily in specialised short-video projects.

The rise of Reels has transformed scriptwriting into a high-pressure craft where every second matters. Industry professionals say the first three seconds of a Reel now determine whether a viewer stays or scrolls away. That single reality has changed how writers think, structure and produce content.

Unlike traditional storytelling, where narratives slowly unfold, Reel scripting demands instant emotional impact. Writers must create curiosity, conflict, surprise or humour almost immediately. A weak opening sentence can kill an entire production before the audience even understands the topic.

Media educators across India say students are beginning to realise that short-form storytelling is neither “easy content” nor a simplified version of journalism. In fact, many professionals argue that it may be harder than long-form writing because brevity leaves no room for mistakes.

A 45-second Reel on wildlife conservation, temple architecture, book reviews or home décor may require extensive research, visual planning, precise pacing, keyword optimisation and audience psychology. The writer must think visually, emotionally and algorithmically at the same time.

This shift is creating a new category of media employment. Fresh graduates from media schools are increasingly being hired as Reel writers, content strategists, short-video producers and creative script consultants by mainstream media organisations. Many of these companies are building dedicated digital verticals with specialised content labels targeting niche audiences.

Literature channels are being designed for young readers who prefer summaries and visual storytelling over lengthy reviews. Wellness content is being repackaged into quick, visually engaging advice clips. Tourism brands are experimenting with hyperlocal storytelling. Automobile platforms are producing rapid-fire explainers and feature-based reviews. Temple and heritage content is becoming increasingly cinematic, blending spirituality with travel storytelling. Wildlife and environmental pages are using emotional hooks and dramatic visuals to compete for viewer attention.

The ambition behind these projects is enormous. Media houses no longer see digital content merely as a support arm for print or television operations. Increasingly, digital-first audience engagement is becoming central to their future survival strategies.

Yet the economics remain cautious.

Many Indian media companies are attempting to launch these projects without major financial investment. Their initial approach is straightforward: create content quickly, distribute it through YouTube, Instagram, Facebook and other social platforms, and depend on platform algorithms for audience growth.

For many organisations, this appears to be the cheapest and fastest route into digital expansion. They do not need expensive broadcast infrastructure. They do not need printing facilities. They only need small creative teams, smartphones, editors and social media managers.

But digital strategists warn that this model carries a serious long-term risk.

The biggest concern is ownership.

When a media company relies entirely on third-party social media platforms, it does not truly control its audience, reach or content distribution. Algorithms can change without warning. Monetisation policies can shift suddenly. Entire pages can lose visibility overnight. A platform may prioritise entertainment today and downgrade educational or journalistic content tomorrow.

This dependency is becoming one of the biggest debates within India’s evolving digital media ecosystem.

Industry observers argue that many companies are making the mistake of confusing visibility with ownership. Millions of followers on a platform may appear valuable, but those audiences technically belong to the platform, not the creator or publisher.

This means that years of creative work can become vulnerable to policy changes, account restrictions or shifting audience trends. A creator who spends years building a successful Reel brand may still struggle if platform algorithms suddenly reduce discoverability.

That is why several digital strategists believe media organisations must eventually develop independent content storage and delivery systems. Dedicated websites, proprietary mobile applications, subscription ecosystems, archival platforms and direct audience databases are increasingly being seen as essential long-term investments.

Such infrastructure is expensive, especially for regional publishers already facing financial pressure. But experts say digital independence may ultimately become necessary for survival.

The debate mirrors earlier transformations in media history. Newspapers once relied heavily on physical distribution networks. Television channels invested massively in satellite infrastructure. Now, digital media companies face a similar crossroads regarding technological control.

For younger content creators entering the industry, these discussions are deeply relevant. Many aspiring Reel writers initially focus only on virality, trends and follower counts. But media educators are now emphasising sustainability, intellectual property and platform independence as equally important concerns.

The demand for originality is also becoming more intense.

As millions of Reels flood social media daily, audiences are becoming increasingly resistant to repetitive content. Copycat formats may generate temporary engagement, but long-term audience loyalty depends on fresh storytelling approaches.

This has elevated the role of the writer. Reel creators are no longer judged only by editing style or visual aesthetics. Strong writing has become the core differentiator.

The most successful short-form creators understand rhythm, pauses, emotional transitions and audience behaviour. They know when to reveal information, when to hold suspense and when to surprise viewers. Even educational content now competes with entertainment standards.

A Reel discussing ancient temple sculptures may require cinematic narration. A book review may need humour and rapid pacing. A tourism clip may depend on emotional storytelling rather than simple visuals.

This creative pressure is also changing classroom training in media institutions. Students are learning platform-specific storytelling, audience retention analysis, mobile-first scripting and algorithm-friendly structuring. Some institutes are introducing dedicated modules on short-video production and creator economy strategies.

The emergence of AI-powered editing tools is further accelerating the industry’s growth. With easier editing and automated production workflows, the barrier to entry is falling. However, professionals argue that AI cannot replace genuine creativity, cultural understanding or storytelling instinct.

Technology may simplify editing, subtitles and visual enhancement, but the core challenge remains deeply human: creating something that viewers emotionally connect with within seconds.

The expansion of regional-language content is another major factor driving demand.

India’s Reel economy is no longer dominated solely by English or Hindi content. Malayalam, Tamil, Bengali, Marathi and Kannada creators are building powerful regional audiences. Hyperlocal storytelling is emerging as a strong engagement driver, particularly in culture, food, heritage and tourism-related content.

This trend is creating opportunities for writers who understand regional nuances and audience psychology. Media companies increasingly value creators who can blend local cultural authenticity with modern digital presentation styles.

For many young writers, the appeal of Reel scripting also lies in flexibility. Unlike traditional newsroom structures, short-form content production often allows freelance work, remote collaboration and independent brand building. Some writers simultaneously create content for multiple labels and platforms.

However, the profession also comes with instability. Viral success can be unpredictable. Audience tastes change rapidly. Burnout is becoming common among creators constantly pressured to produce attention-grabbing content.

The obsession with metrics such as views, watch time and engagement rates can also affect creative freedom. Writers sometimes feel compelled to prioritise sensationalism over depth simply to satisfy algorithms.

Despite these concerns, the momentum behind short-form storytelling appears unstoppable.

India’s media industry is entering a phase where storytelling is becoming increasingly fragmented, mobile-first and visually driven. The traditional distinction between journalist, scriptwriter, influencer and content creator is beginning to blur.

In this evolving landscape, Reel scriptwriters are emerging as one of the most influential creative professionals in digital media. They shape how stories are consumed, remembered and shared.

But the future of the industry may ultimately depend not only on creativity, but also on control.

If India’s media houses continue depending entirely on external platforms for distribution, they may eventually discover that building audiences is not the same as owning them. The race for digital relevance may therefore require a more ambitious vision — one that combines innovative storytelling with independent technological infrastructure.

For now, though, the battle remains brutally simple.

In the world of Reels, writers still have only three seconds to survive.

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CANNES: FROM CANCELLED DREAMS TO CINEMATIC GLORY https://creativebrandsmag.com/cannes-from-cancelled-dreams-to-cinematic-glory/ https://creativebrandsmag.com/cannes-from-cancelled-dreams-to-cinematic-glory/#respond Fri, 15 May 2026 12:20:41 +0000 https://creativebrandsmag.com/?p=35214 The Festival de Cannes, conceived in 1939 but cancelled by war, emerged in 1946 as cinema’s most prestigious stage. From Cold War censorship to May ’68 protests, and from Coppola’s Apocalypse Now to Tarantino’s Pulp Fiction, Cannes has blended glamour, politics and artistry, shaping global film history for eight decades.

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The Festival de Cannes, conceived in 1939 but cancelled by war, emerged in 1946 as cinema’s most prestigious stage. From Cold War censorship to May ’68 protests, and from Coppola’s Apocalypse Now to Tarantino’s Pulp Fiction, Cannes has blended glamour, politics and artistry, shaping global film history for eight decades.  

The Festival de Cannes, today the world’s most prestigious film gathering, was born from defiance and resilience. Its origins lie in 1939, when France sought to counter the fascist manipulation of cinema at the Venice Mostra. Diplomat Philippe Erlanger envisioned a festival free from political coercion, and Cannes was chosen as its glamorous stage. Yet war intervened. The inaugural edition, scheduled for September 1939, was cancelled as Germany invaded Poland. The dream lingered, only realised in 1946 when post-war France finally hosted the first true Festival de Cannes.  

The early years were marked by optimism and spectacle. Fireworks, parades, and cosmopolitan gatherings created a celebratory atmosphere, even as technical hitches disrupted screenings. Each nation left with a Grand Prix, affirming Cannes as a forum for artistic collaboration. Soon, the Croisette became synonymous with glamour, with stars such as Kirk Douglas, Sophia Loren, Grace Kelly and Brigitte Bardot ascending its red steps. Yet beneath the sequins, the Cold War cast its shadow. Films were censored to avoid diplomatic incidents, and the Festival itself was cancelled in 1948 and 1950 due to financial strain. By 1955, however, Cannes had stabilised, awarding its first Palme d’Or to Delbert Mann’s Marty.  

The 1960s brought bold selections and political turbulence. Under Culture Minister André Malraux, Cannes embraced daring works such as François Truffaut’s The 400 Blows and Alain Resnais’ Hiroshima mon amour. Scandals erupted with Fellini’s La Dolce Vita and Buñuel’s Viridiana. In 1968, amid France’s social unrest, directors including Truffaut and Godard halted screenings in solidarity with student protests. The Festival was abandoned mid-way, a powerful reminder that Cannes was not merely a showcase of glamour but a stage for political expression.  

The 1970s and 1980s saw Cannes carve out a new identity. Gilles Jacob’s leadership introduced innovations such as the Caméra d’Or for debut films and midnight screenings. The Festival diversified its selection, welcoming films from across the globe. Coppola’s Apocalypse Now and Wenders’ Paris, Texas exemplified Cannes’ embrace of cinematic daring. The new Palais des Festivals, inaugurated in 1983, symbolised its modern era, while the Marché du Film grew into the world’s largest film market. Cannes became both a celebration of artistry and a hub of industry.  

By the 1990s, Cannes had become a truly global platform. Asian cinema flourished, with Chen Kaige’s Farewell My Concubine and Wong Kar-wai’s Happy Together earning acclaim. American independent cinema also found space, with Tarantino’s Pulp Fiction winning the Palme d’Or in 1994. Cannes reflected the world onscreen, from Ken Loach’s Land and Freedom to Kassovitz’s La Haine. Its 50th anniversary in 1997 crowned Ingmar Bergman with the Palme des Palmes, affirming Cannes’ legacy as cinema’s highest stage.  

The new millennium brought further expansion. Gilles Jacob and Thierry Frémaux steered Cannes into the digital age, launching initiatives such as Cinéfondation to nurture young filmmakers. The Festival celebrated its 60th anniversary in 2007 with 33 directors contributing short films, while Frémaux ensured Cannes travelled globally through events in Buenos Aires, Bucharest, and Hong Kong. Even the Covid-19 pandemic in 2020 could not silence Cannes, which adapted with a virtual Marché du Film and a curated Cannes 2020 label.  

Today, Cannes stands as both a glamorous ritual and a resilient institution. Its red carpet remains a symbol of cinematic prestige, but its history reveals a deeper truth: Cannes was forged in resistance, shaped by politics, and sustained by artistry. From its cancelled beginnings in 1939 to its global stature in 2026, the Festival de Cannes embodies cinema’s power to reflect, challenge, and inspire.  

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CRACKS IN GLORY: A FILM REIMAGINES THE ‘VICTORIOUS SOLDIER’ OF THE GREAT WAR https://creativebrandsmag.com/cracks-in-glory-a-film-reimagines-the-victorious-soldier-of-the-great-war/ https://creativebrandsmag.com/cracks-in-glory-a-film-reimagines-the-victorious-soldier-of-the-great-war/#respond Thu, 30 Apr 2026 06:07:04 +0000 https://creativebrandsmag.com/?p=34408 A new film from the Museum of the Great War challenges the enduring symbol of France’s “Victorious Soldier”, revealing the psychological scars borne by survivors of the First World War. Part of the “Broken Souls” campaign, it reframes heroism through an intimate exploration of trauma and memory.

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A new film from the Museum of the Great War challenges the enduring symbol of France’s “Victorious Soldier”, revealing the psychological scars borne by survivors of the First World War. Part of the “Broken Souls” campaign, it reframes heroism through an intimate exploration of trauma and memory.

For more than a century, the figure of the “Victorious Soldier” has stood in silent triumph across nearly 900 towns in France, immortalised in war memorials that commemorate those who perished in the First World War. Upright, resolute, and unyielding, the statue has long embodied an ideal of heroism—an image of strength untouched by doubt or suffering. Yet a new artistic intervention seeks to fracture this familiar narrative, exposing the unseen wounds carried by those who survived.

At the heart of this reimagining is a film titled The Victorious Soldier, created as part of the “Broken Souls” campaign by BBDO for the Museum of the Great War in Meaux. The project coincides with the unveiling of an artist’s model by sculptor Eugène Bénet, whose original work inspired the statues that have come to define France’s collective remembrance of the war.

Rather than presenting the soldier as a distant icon, the film draws viewers into an intimate and disquieting encounter. Through a sequence of lingering close-up shots, the camera fixes on the immobile statue, gradually peeling back its veneer of invincibility. The triumphant pose begins to feel strained, its stillness heavy with unspoken emotion.

Set against the haunting composition “Remains” by Volker Bertelmann and narrated by actor Finnegan Oldfield, the film transforms the statue into a vessel of inner turmoil. What initially appears as a symbol of victory slowly reveals itself as a mask concealing fear, anxiety, and enduring distress. The celebratory cry associated with triumph is recast as something altogether different—an internal scream, silent yet overwhelming.

This reinterpretation challenges deeply ingrained perceptions of war and remembrance. By subverting a national symbol, the film shifts attention away from the glorified image of the soldier towards the human reality beneath it. It confronts viewers with the psychological aftermath of conflict, highlighting the experiences of those who returned home alive but irrevocably changed.

The campaign underscores a broader mission embraced by the museum: to foster a more nuanced and humane understanding of war. While traditional memorials honour the dead, The Victorious Soldier brings into focus those whose suffering persisted long after the battlefield fell silent. It invites audiences to reconsider not only what is remembered, but how it is remembered.

Available since 9 April 2026 on the museum’s website and social media platforms, the film represents a striking evolution in the language of commemoration. In place of unyielding heroism, it offers vulnerability; in place of certainty, it presents complexity. Through this lens, the “Victorious Soldier” is no longer an untouchable emblem, but a reminder that survival itself can carry its own enduring cost.

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STUDIO EEKSAURUS TRIUMPHS AT ADFEST 2026 https://creativebrandsmag.com/studio-eeksaurus-triumphs-at-adfest-2026/ https://creativebrandsmag.com/studio-eeksaurus-triumphs-at-adfest-2026/#respond Tue, 28 Apr 2026 05:55:39 +0000 https://creativebrandsmag.com/?p=34273 Studio Eeksaurus has won big at ADFEST 2026, bringing home 1 Bronze, 2 Golds, and the prestigious Film Craft Lotus Grande. Founded by Suresh and Nilima Eriyat in 2009, the studio’s creative storytelling continues to resonate globally, reaffirming Asia’s creative festival as a beacon of cultural and industry excellence.

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Studio Eeksaurus has won big at ADFEST 2026, bringing home 1 Bronze, 2 Golds, and the prestigious Film Craft Lotus Grande. Founded by Suresh and Nilima Eriyat in 2009, the studio’s creative storytelling continues to resonate globally, reaffirming Asia’s creative festival as a beacon of cultural and industry excellence.  

Studio Eeksaurus has marked a significant milestone at ADFEST 2026, Asia’s most celebrated creative festival, with a haul of awards that included one Bronze, two Golds, and the coveted Film Craft Lotus Grande. The team shared the moment with their beloved mascot Balu Mama, underscoring the warmth and gratitude behind their creative journey.  

ADFEST, held annually as a celebration of Asian cultures and branded communications creativity, is recognised as one of only seven regional creative festivals included in the WARC 100 Creative Rankings. It is also featured in the Campaign Brief Asia Rankings and The Drum World Creative Rankings, cementing its global stature.  

As a not-for-profit entity, ADFEST has long been committed to nurturing and supporting the creative industry across Asia Pacific and MENA. Its unique blend of learning, networking, cultural connectivity, industry forums, breakout sessions, and multi-event celebrations makes it a singular platform for creative professionals.  

Studio Eeksaurus, established in 2009 by Suresh Eriyat and Nilima Eriyat, has consistently pushed boundaries in design thinking and creative content development across web, television, and cinema. With expertise spanning pre-production and production of advertisements, short films, and feature films, the studio has carved a niche for itself in India’s creative landscape while earning international recognition.  

The latest wins at ADFEST not only highlight the studio’s craft but also reinforce the role of Indian creativity in shaping global narratives. For Eeksaurus, the awards are more than accolades—they are a testament to storytelling rooted in culture, innovation, and heartfelt connection.  

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KRISHNA TEASER DEBUTS AT NAB 2026, SIGNALLING A NEW ERA OF AI-DRIVEN INDIAN CINEMA https://creativebrandsmag.com/krishna-teaser-debuts-at-nab-2026-signalling-a-new-era-of-ai-driven-indian-cinema/ https://creativebrandsmag.com/krishna-teaser-debuts-at-nab-2026-signalling-a-new-era-of-ai-driven-indian-cinema/#respond Mon, 20 Apr 2026 12:27:00 +0000 https://creativebrandsmag.com/?p=33984 Jio Studios and Collective Studios have unveiled the first teaser of Krishna at NAB Show 2026, showcasing an AI-native filmmaking pipeline powered by Microsoft Azure. The project marks a major leap in integrating artificial intelligence into cinema while retaining emotional storytelling, positioning Indian content for global audiences at unprecedented scale.

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Jio Studios and Collective Studios have unveiled the first teaser of Krishna at NAB Show 2026, showcasing an AI-native filmmaking pipeline powered by Microsoft Azure. The project marks a major leap in integrating artificial intelligence into cinema while retaining emotional storytelling, positioning Indian content for global audiences at unprecedented scale.

The global stage of NAB Show 2026 in Las Vegas became the launchpad for what may prove to be a defining moment in the evolution of filmmaking, as Jio Studios and Collective Studios unveiled the first teaser of Krishna, an ambitious theatrical feature directed by Manu Anand. More than a conventional film announcement, the unveiling signalled the arrival of a fundamentally new approach to cinema—one in which artificial intelligence is not merely a tool, but the very backbone of the creative process.

At the heart of Krishna lies an AI-native production pipeline developed by Galleri5, the in-house platform of Collective Artists Network. Built on Microsoft Azure’s advanced cloud and artificial intelligence infrastructure, the system integrates technology across every stage of filmmaking—from conceptual world-building and character design to shot composition and final rendering. The result is a production model that departs sharply from traditional VFX-heavy or animation-led workflows, instead embedding AI into the creative DNA of the project.

The film’s teaser, along with the underlying technology, was prominently featured during Microsoft’s keynote presentation at NAB, titled “Powering Intelligent Media; From AI Experimentation to Real-World Impact.” Collective Artists Network was highlighted as a frontier organisation, demonstrating how AI has moved beyond experimental use into full-scale production deployment within the media and entertainment industry. The technology is also being showcased at Microsoft’s exhibition booth, offering industry professionals a closer look at the systems driving this transformation.

Despite its technological foundation, Krishna is not conceived as a spectacle-driven experiment. The creators have emphasised that emotional authenticity remains central to the film’s vision. Elements such as stillness, music, and performance are deliberately foregrounded, ensuring that the narrative resonates on a human level. This balance between innovation and emotion reflects a conscious effort to avoid the pitfalls of technology overshadowing storytelling.

The Galleri5 pipeline is designed to empower filmmakers rather than replace them. Operating within a secure, enterprise-grade cloud environment, it enables creators to harness AI in ways that align with their artistic intentions. By streamlining complex production processes and reducing costs, the platform opens new possibilities for large-format theatrical content rooted in Indian history and culture, while also making advanced tools more accessible to a broader range of storytellers.

For Jio Studios, the project aligns closely with its broader vision of taking Indian narratives to a global audience. Jyoti Deshpande, President of Jio Studios’ Media and Content Business, described Krishna as both a technological and cultural milestone. She noted that the studio’s ambition extends beyond adopting cutting-edge tools; it aims to democratise them, making high-quality filmmaking more intuitive and cost-effective. This approach, she suggested, will empower diverse creative voices and enable storytellers to realise their visions without traditional constraints.

The emphasis on global reach is equally central to Collective Artists Network’s perspective. Founder and Group CEO Vijay Subramaniam framed Krishna as part of a larger mission to reimagine not only how films are made, but where they can travel. By leveraging technology developed in India, the company seeks to present the subcontinent’s cultural and historical narratives to international audiences at a scale previously unattainable. This ambition reflects a growing confidence within India’s creative industries, where local stories are increasingly positioned as global cultural exports.

Microsoft’s role in this collaboration underscores the broader industry shift towards AI-driven production. Silvia Candiani, Vice President for Telco, Media & Entertainment, and Gaming at Microsoft, described the current moment as an inflection point. In her view, AI has evolved from a domain of experimentation into a driver of tangible impact at production scale. By enabling end-to-end creative workflows on Azure, Microsoft is helping organisations like Collective Artists Network transform both the efficiency and scope of their output, while ensuring that human creativity remains central.

Krishna also forms part of a larger intellectual property initiative known as Historyverse, a slate of mythology- and culture-driven projects developed by Collective Studios. Positioned as one of India’s most ambitious storytelling universes, Historyverse draws inspiration from figures and traditions that have shaped the subcontinent over centuries. Upcoming narratives are expected to explore characters such as Kali, Karna, and Durga, weaving together mythology, history, and contemporary cinematic techniques.

The previously released series Mahabharat: Ek Dharmayudh serves as the foundation for this broader vision, demonstrating how deeply rooted cultural narratives can be adapted for modern audiences. With Krishna, the creators appear to be extending this approach into theatrical territory, combining scale with innovation in ways that could redefine the genre.

Jio Studios’ involvement further amplifies the project’s significance. As the media and content arm of Reliance Industries Limited, the studio has established itself as a dominant force in Indian cinema. Its recent successes, including the Dhurandhar franchise, have set new benchmarks both domestically and internationally, with the duology grossing over $330 million worldwide and ranking among the highest-grossing films globally in 2026. The studio has also produced a string of critically acclaimed and commercially successful titles, building an extensive library of films and series within a relatively short span.

This track record lends weight to Krishna’s ambitions. By combining Jio Studios’ scale and storytelling expertise with Collective Artists Network’s technological innovation, the project represents a convergence of strengths that could influence the direction of the industry as a whole. The “Make in India, Show the World” philosophy that guides Jio Studios is particularly evident here, as the film seeks to bridge local authenticity with global appeal.

The unveiling at NAB Show 2026 thus marks more than the debut of a film teaser; it signals a broader shift in how cinema is conceived, produced, and distributed. As technology continues to reshape creative industries, projects like Krishna offer a glimpse into a future where artificial intelligence and human artistry coexist in increasingly sophisticated ways.

Whether this approach will become the new standard remains to be seen, but its implications are clear. By integrating AI into the core of filmmaking while preserving the emotional essence of storytelling, Krishna positions itself at the forefront of a cinematic evolution—one that could redefine not only Indian cinema, but the global film landscape in the years to come.

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FILM EXPO INDIA 2026: SHAPING TOMORROW’S CINEMA https://creativebrandsmag.com/film-expo-india-2026-shaping-tomorrows-cinema/ https://creativebrandsmag.com/film-expo-india-2026-shaping-tomorrows-cinema/#respond Mon, 20 Apr 2026 11:27:48 +0000 https://creativebrandsmag.com/?p=33972 Film Expo India, held at Bharat Mandapam, New Delhi from 26 to 30 August 2026, unites filmmakers, producers, investors, and creative talent. With initiatives like ‘Shoot in India’, the Silver Screen Summit, and mentorship programmes, it fosters collaboration, innovation, and global recognition, shaping the future of cinema.

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Film Expo India, held at Bharat Mandapam, New Delhi from 26 to 30 August 2026, unites filmmakers, producers, investors, and creative talent. With initiatives like ‘Shoot in India’, the Silver Screen Summit, and mentorship programmes, it fosters collaboration, innovation, and global recognition, shaping the future of cinema.

Film Expo India is set to become a landmark event in the cinematic calendar, bringing together filmmakers, producers, investors, service providers, and creative talent under one roof. Positioned as a premier platform, the Expo is designed to spark innovation, foster collaboration, and open doors to opportunities that will define the future of cinema. Scheduled from 26 to 30 August 2026 at Bharat Mandapam, New Delhi, the event promises to be a celebration of creativity and industry advancement.

At the heart of Film Expo India lies the ‘Shoot in India’ initiative, which aims to strengthen local filmmaking while simultaneously boosting India’s presence on the global stage. By showcasing the country’s diverse and stunning shooting locations, the initiative highlights India’s potential as a hub for international productions. Alongside this, the Expo will spotlight the latest filmmaking technologies and global trends, ensuring participants are equipped with insights into the evolving landscape of cinema.

One of the key highlights of the event is the Silver Screen Summit, a forum where industry leaders will engage in discussions about the future of film. These sessions are expected to provide valuable perspectives on emerging opportunities, challenges, and innovations shaping the industry. The Summit underscores Film Expo India’s role as not just a marketplace, but a thought-leadership platform.

Beyond networking and knowledge-sharing, Film Expo India is committed to empowering filmmakers with resources and support. The Expo offers guidance on funding and finance, connecting creators with investors, co-production opportunities, and financial assistance programmes. Business and legal support will also be available, with advisory sessions on contracts, rights management, and intellectual property. Talent development programmes, in partnership with film schools, will nurture upcoming filmmakers, while mentorship opportunities will connect emerging talent with seasoned professionals for career guidance.

Film Expo India is more than an event—it is a journey where ideas come to life, connections are forged, and creativity thrives. By blending heritage with innovation, and local talent with global perspectives, the Expo celebrates the magic of cinema while laying the foundation for its future. For filmmakers at every stage of their career, Film Expo India offers a unique chance to be part of a movement that defines tomorrow’s cinema.

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KALYANI B’S MARICHIKA EARNS ANNECY SELECTION https://creativebrandsmag.com/kalyani-bs-marichika-earns-annecy-selection/ https://creativebrandsmag.com/kalyani-bs-marichika-earns-annecy-selection/#respond Mon, 20 Apr 2026 07:09:23 +0000 https://creativebrandsmag.com/?p=33912 Kochi-based animator Kalyani B’s film Marichika: The Mirage of a Dream has been selected for the Annecy International Animation Film Festival. Developed at NID, the film explores suppressed female desires and lost aspirations through folklore, blending myth and memory in a poignant narrative that highlights her storytelling prowess.

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Kochi-based animator Kalyani B’s film Marichika: The Mirage of a Dream has been selected for the Annecy International Animation Film Festival. Developed at NID, the film explores suppressed female desires and lost aspirations through folklore, blending myth and memory in a poignant narrative that highlights her storytelling prowess.

Kalyani B, an emerging animator from Kochi, has achieved international acclaim with her poignant film Marichika: The Mirage of a Dream, which has been selected for the prestigious Annecy International Animation Film Festival. A graduate of the National Institute of Design in Communication Design – Animation Film Design, Kalyani has crafted a deeply resonant narrative that blends folklore with contemporary themes of suppressed female desires and lost aspirations.

Developed as part of her Master’s in Design at NID, Marichika follows the journey of Aami, a filmmaker in Mumbai who returns to Kerala after her grandmother’s death. Haunted by childhood memories and the folktales her grandmother once told, Aami uncovers a hidden box in her grandfather’s bureau. Inside lies Shosha’s missing dream, a relic from a mythical land where dreams were stolen and never returned. This discovery blurs the lines between folklore and reality, compelling Aami to re-examine her grandmother’s life and the magical inheritance embedded in her stories.

The film’s narrative draws on the tale of Shosha, a girl whose most cherished dream was destined to be realised by the King but was stolen, leaving her unable to dream again. Through Aami’s journey, Kalyani explores the silenced voices of women, their repressed desires, and the fragile beauty of aspirations that often remain unfulfilled. The film’s visual storytelling and emotional depth highlight Kalyani’s ability to weave myth and memory into a compelling cinematic experience.

Selection at Annecy, widely regarded as the world’s leading animation festival, marks a significant milestone for Kalyani. It not only underscores her talent as a storyteller but also places her among a new generation of Indian animators gaining recognition on the global stage. Marichika resonates as both a personal exploration and a universal reflection on the power of dreams, memory, and female agency.

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