{"id":37475,"date":"2026-06-25T11:16:57","date_gmt":"2026-06-25T05:46:57","guid":{"rendered":"https:\/\/creativebrandsmag.com\/?p=37475"},"modified":"2026-06-25T11:17:01","modified_gmt":"2026-06-25T05:47:01","slug":"mccann-india-launches-fresh-take-2026-to-empower-emerging-ad-film-directors","status":"publish","type":"post","link":"https:\/\/creativebrandsmag.com\/mccann-india-launches-fresh-take-2026-to-empower-emerging-ad-film-directors\/","title":{"rendered":"MCCANN INDIA LAUNCHES FRESH TAKE 2026 TO EMPOWER EMERGING AD FILM DIRECTORS"},"content":{"rendered":"\n

McCann India has announced the launch of Fresh Take 2026, a new platform designed to accelerate the careers of early\u2011stage ad film directors. Developed in partnership with D&AD and Mothership Productions, the initiative seeks to spotlight fresh creative voices and provide them with industry exposure, learning opportunities, and access to live commercial projects.\u00a0\u00a0
<\/strong><\/p>\n\n\n\n

The programme is open to directors within the first three years of their careers, offering them a chance to showcase their storytelling and filmmaking abilities. Participants can submit up to five pieces of work created between 1 June 2023 and 30 June 2026, with entries closing on 10 July 2026. Submissions will be reviewed by a jury of professionals from advertising, filmmaking, and content creation, ensuring that the evaluation reflects both creative and commercial sensibilities.  <\/p>\n\n\n\n

The winner of Fresh Take 2026 will receive a paid trip to the prestigious D&AD Festival 2027 and will be commissioned for two projects at McCann India over a 12\u2011month period. Two runners\u2011up will gain complimentary access to D&AD\u2019s online masterclass programme, Storytelling for Action, equipping them with tools to refine their craft and expand their industry knowledge.  <\/p>\n\n\n\n

Rahul Mathew, Chief Creative Officer at McCann India, emphasised the importance of rediscovering new talent in the industry. \u201cDiscovering talent had always been a big part of the advertising industry. We\u2019ve discovered and given good talent to a lot of other creative industries. But over the last few years, we\u2019ve started leaning increasingly into the tried and tested. This is a small way for us to bring back the same. Young talent who may lead us into the future of storytelling and film making.\u201d  <\/p>\n\n\n\n

Donal Keenan of D&AD echoed this sentiment, highlighting the global importance of nurturing emerging talent. \u201cSupporting the next generation of up\u2011and\u2011coming talent is so important. It’s valuable work that D&AD delivers very well across its learning and talent programmes globally, so we are delighted to partner with McCann in India to continue to champion and celebrate talent from the region.\u201d  <\/p>\n\n\n\n

Kashif Memon of Mothership Productions added that the initiative aims to bring new creative voices into the spotlight, giving young directors a platform to demonstrate their understanding of storytelling and commercial filmmaking.  <\/p>\n\n\n\n

The winners of Fresh Take 2026 will be announced on 7 August 2026, marking a significant milestone for India\u2019s advertising industry as it continues to invest in the next generation of creative leaders.  <\/p>\n\n\n\n

McCann India has launched Fresh Take 2026, a platform for early\u2011career ad film directors, in partnership with D&AD and Mothership Productions. Open until 10 July, the programme offers winners industry projects and global exposure, aiming to nurture new creative voices and strengthen India\u2019s role in shaping future storytelling.  <\/p>\n","protected":false},"excerpt":{"rendered":"

McCann India has announced the launch of Fresh Take 2026, a new platform designed to accelerate the careers of early\u2011stage ad film directors. Developed in partnership with D&AD and Mothership Productions, the initiative seeks to spotlight fresh creative voices and provide them with industry exposure, learning opportunities, and access to live commercial projects.\u00a0\u00a0<\/p>\n","protected":false},"author":1,"featured_media":37476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[970],"tags":[9291,9292,150],"class_list":["post-37475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-film","tag-ad-film-directors","tag-mccann"],"jetpack_featured_media_url":"https:\/\/creativebrandsmag.com\/wp-content\/uploads\/2026\/06\/download-7.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts\/37475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/comments?post=37475"}],"version-history":[{"count":1,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts\/37475\/revisions"}],"predecessor-version":[{"id":37477,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts\/37475\/revisions\/37477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/media\/37476"}],"wp:attachment":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/media?parent=37475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/categories?post=37475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/tags?post=37475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}