{"id":38396,"date":"2026-07-10T11:39:20","date_gmt":"2026-07-10T06:09:20","guid":{"rendered":"https:\/\/creativebrandsmag.com\/?p=38396"},"modified":"2026-07-10T11:39:24","modified_gmt":"2026-07-10T06:09:24","slug":"myntra-expands-desigual-partnership-with-apparel-launch","status":"publish","type":"post","link":"https:\/\/creativebrandsmag.com\/myntra-expands-desigual-partnership-with-apparel-launch\/","title":{"rendered":"MYNTRA EXPANDS DESIGUAL PARTNERSHIP WITH APPAREL LAUNCH"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Myntra has broadened its collaboration with Barcelona-based fashion brand Desigual by introducing its apparel collection in India. Following last year\u2019s accessories launch, the new range of 90 styles spans dresses, denim, and jackets. The move strengthens Desigual\u2019s visibility in India, tapping Myntra\u2019s 75 million monthly users and growing demand for international fashion.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion e-commerce giant Myntra has taken another step to strengthen its international portfolio by expanding its partnership with the Barcelona-based fashion brand Desigual. After debuting Desigual\u2019s accessories, handbags and backpacks on its platform last year, Myntra has now introduced the brand\u2019s apparel collection, marking a significant phase in Desigual\u2019s India expansion strategy.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The newly launched collection features 90 styles across Desigual\u2019s core categories, including dresses, denim and jackets. True to the brand\u2019s distinctive identity, the range showcases colourful silhouettes, statement denim, graphic knitwear and expressive outerwear, reflecting its bold and eclectic design language. With this move, Desigual aims to deepen its visibility in India and connect with digitally engaged consumers seeking international fashion labels.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging Myntra\u2019s extensive reach of more than 75 million monthly active users, the brand expects to build stronger resonance among shoppers who are increasingly drawn to global fashion. Seasonal collections are also planned throughout the year, broadening Desigual\u2019s product portfolio and reinforcing its commitment to the Indian market.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, highlighted the momentum behind the collaboration. \u201cThe encouraging response to Desigual\u2019s accessories on our platform demonstrates the Indian consumer\u2019s growing appetite for design-led international fashion. India has emerged as one of the world\u2019s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Desigual to tap into this massive opportunity and strategically scale their presence. The expansion into the brand\u2019s apparel collection reinforces our commitment to scaling international brands in India, leveraging our deep market insights and extensive reach to build discovery, aspiration, and long-term growth across the country.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch comes at a time when demand for international brands on Myntra continues to rise across India. Notably, Tier II cities account for 45 percent of demand for global fashion labels on the platform, underscoring the growing appetite for premium international styles beyond metropolitan markets. This trend reflects the evolving aspirations of consumers across diverse geographies, who are increasingly embracing global fashion narratives.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Myntra\u2019s portfolio currently includes more than 500 international brands, catering to a wide spectrum of consumers across premium, trend-led and accessible luxury categories. The addition of Desigual\u2019s apparel strengthens this offering, positioning Myntra as a gateway for global fashion in India.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Desigual builds its presence in the country, the partnership with Myntra signals a broader shift in India\u2019s fashion landscape, where international brands are finding fertile ground to grow. With its vibrant designs and Myntra\u2019s expansive digital reach, Desigual\u2019s apparel launch is poised to capture the imagination of Indian consumers and carve a distinctive niche in the market.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Myntra has broadened its collaboration with Barcelona-based fashion brand Desigual by introducing its apparel collection in India. Following last year\u2019s accessories launch, the new range of 90 styles spans dresses, denim, and jackets. The move strengthens Desigual\u2019s visibility in India, tapping Myntra\u2019s 75 million monthly users and growing demand for international fashion.<\/p>\n","protected":false},"author":1,"featured_media":38397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1379],"tags":[9705,9706,9704],"class_list":["post-38396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-expansion","tag-apparel-launch","tag-desigual-partnership","tag-myntra-expands"],"jetpack_featured_media_url":"https:\/\/creativebrandsmag.com\/wp-content\/uploads\/2026\/07\/Mythra.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts\/38396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/comments?post=38396"}],"version-history":[{"count":1,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts\/38396\/revisions"}],"predecessor-version":[{"id":38398,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/posts\/38396\/revisions\/38398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/media\/38397"}],"wp:attachment":[{"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/media?parent=38396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/categories?post=38396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativebrandsmag.com\/wp-json\/wp\/v2\/tags?post=38396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}